KOL Affiliate Executive

Job Summary

This role is responsible to coordinate daily affiliate network operations and creator partnerships, sourcing and managing relationships with independent Key Opinion Leaders (KOLs), and talent agencies, to expand brand reach and drive performance-based sales.

Key Responsibilities

• Affiliate Network: Proactively identifies, prospects, and recruits independent content creators and KOLs to expand the brand's affiliate network.
• Agency & MCN Liaising: Manages daily relationships with external talent agencies to secure creator rosters for campaigns.
• Commission & Budget Management: Sets and optimizes commission tiers, sample allocation budgets, and campaign incentives to maintain healthy affiliate return on investment (ROI).
• Sample & Inventory Seeding: Oversees the delivery and tracking of product samples to affiliated creators to ensure timely content execution prior to key campaign dates.
• Campaign & Brief Execution: Briefs affiliate partners on strategic product messaging, key promotion mechanics, exclusive voucher codes, and campaign timelines.
• Performance Tracking & Analytics: Logs daily affiliate GMV, conversion rates, active creator counts, and content engagement metrics to evaluate partner ROI and channel contribution.
• Platform & Agency Coordination: Liaises directly with platform affiliate account managers (e.g., TikTok Shop Partner networks) and MCNs to secure platform-backed incentives and campaign exposure.
• Cross-Departmental Collaboration: Coordinates closely with Sales, Brand Marketing, and Trade Marketing to align stock allocation, promotional mechanics, campaign assets, and brand parity across channels.
• Ad-Hoc Duties: Executes additional commercial projects, platform pilot tests, and executive assignments as directed by management.

Requirements

• Minimum 1 year of hands-on experience in performance marketing, paid ads management, or digital media buying, with a strong focus on TikTok Ads Manager and Shopee Ads.
• Proven track record of managing paid ad budgets and successfully optimizing campaigns to achieve targeted ROAS and CPA goals.
• Background from DTC brands, e-commerce agencies, marketplace enablers, or FMCG/beauty sectors within Malaysia's e-commerce landscape is strongly preferred.
• Strong technical capability in ad analytics, audience segmentation, pixel setup, custom reporting, and A/B testing methodologies.
• Analytical and data-driven mindset with the ability to translate ad performance metrics into creative direction for video editors and content creators.
• Good command of English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage for agency or platform communication.
• Self-motivated, detail-oriented, and capable of managing multiple campaign setups simultaneously in a fast-paced environment.