KOL Associate

About the role

This is a target-driven business development role focused on creator acquisition, outreach, negotiation, and partnership conversion. You will identify and source KOLs, influencers, affiliates, and content creators that match campaign requirements, conduct daily outreach through multiple social media channels, and convert qualified creators into successful brand collaborations.

Key responsibilities

• Identify and source KOLs, influencers, affiliates, and content creators that match campaign requirements.
• Conduct daily outreach through TikTok, Facebook, Instagram, YouTube, and other communication channels.
• Introduce campaign opportunities and explain collaboration requirements to creators.
• Negotiate creator rates, commissions, and partnership terms within approved budgets.
• Follow up consistently and convert qualified creators into successful brand collaborations.
• Build and maintain a strong pipeline of creators and long-term partnerships.
• Coordinate with internal teams to ensure campaign deliverables are completed.
• Track outreach, responses, negotiations, and confirmed collaborations.
• Research emerging creators, competitor activities, and social media trends.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Public Relations, or a related field is preferred.
• Experience in Business Development, Sales, Creator/KOL Outreach, Influencer Acquisition, Affiliate Marketing, or Client Acquisition is an advantage, but fresh graduates and candidates with no prior experience are welcome to apply.
• Excellent verbal and written communication skills.
• Confident in outreach, negotiation, and relationship building.
• Target-driven and comfortable working with KPIs.
• Strong organizational and multitasking skills.
• Familiar with TikTok, TikTok Shop, Facebook, Instagram, or YouTube.
• Able to work in a fast-paced environment and adapt to changing campaign needs.
• Willing to work flexible hours when required by campaigns.

Benefits

• Opportunity to work with creators and influencers across multiple campaigns
• Career growth in influencer marketing and business development

About us

Shin Media Inc. is looking for a KOL Business Development Associate to join our Creator/Influencer team.