KOL / BD Specialist

About the role

Delta Kappa Commerce Corporation is seeking a KOL / BD Specialist to join our Marketing & Communications team in a full-time capacity. Based in Makati City, Metro Manila, this role is pivotal in developing and executing key opinion leader (KOL) strategies that drive brand awareness, credibility and engagement across our digital channels. As a KOL Specialist, you will be instrumental in identifying, cultivating and managing relationships with influential figures who can authentically represent our brand and reach our target audiences. This position sits at the intersection of digital marketing strategy and influencer partnership management, making it critical to our overall marketing objectives and brand positioning in the market.

Key responsibilities

• Identify and evaluate potential key opinion leaders and micro-influencers aligned with Delta Kappa Commerce Corporation's brand values and target demographics
• Develop, negotiate and execute KOL partnership agreements, including performance metrics, deliverables and compensation terms
• Create comprehensive KOL activation strategies and campaigns that leverage influencer platforms to amplify brand messaging and drive customer engagement
• Manage ongoing relationships with KOLs, providing creative briefs, campaign guidelines and performance feedback to ensure alignment with brand objectives
• Monitor and analyse KOL campaign performance using relevant metrics including reach, engagement, conversion rates and ROI
• Collaborate with internal marketing, creative and digital teams to integrate KOL campaigns into broader marketing initiatives and ensure cohesive brand communication
• Track industry trends, emerging platforms and KOL landscape shifts to identify new opportunities for brand partnership and audience engagement
• Manage KOL budgets, documentation and reporting to ensure compliance with company policies and contractual obligations
• Create detailed reports and presentations on KOL campaign results and recommendations for future initiatives

What we're looking for

• Minimum 3-5 years of experience in digital marketing, specifically within KOL management, influencer marketing or social media strategy roles
• Demonstrated expertise in identifying and evaluating key opinion leaders and micro-influencers across multiple social media platforms including Instagram, TikTok, Facebook, YouTube and emerging digital channels
• Strong understanding of digital and social media marketing principles, audience analytics and performance measurement methodologies
• Proven track record of successfully managing KOL campaigns from concept through execution to measurement and reporting
• Excellent negotiation and relationship management skills with the ability to build and maintain strong partnerships with diverse stakeholders
• Proficiency in data analysis and familiarity with social media monitoring tools, analytics platforms and performance dashboards
• Strong project management capabilities with ability to handle multiple KOL partnerships simultaneously whilst meeting deadlines
• Creative thinking and strategic problem-solving abilities with a results-oriented mindset
• Excellent written and verbal communication skills in English; proficiency in Filipino/Tagalog is advantageous
• Knowledge of the Philippine market, local influencer landscape and consumer behaviour trends is highly desirable

Apply now

If you are a passionate digital marketing professional with strong experience in KOL management and a proven ability to drive results through influencer partnerships, we would like to hear from you. Please submit your CV, a cover letter outlining your relevant experience and examples of successful KOL campaigns you have managed to the Delta Kappa Commerce Corporation recruitment team. Join us and help shape the future of digital marketing and brand influence.