KOL Channel Development Specialist

Role Overview

This is a role centered on channel development, business communication, and relationship management. Candidates do not need prior experience in finance or the KOL industry, but must have a strong sales mindset, proactive outreach instincts, and excellent communication and diplomatic skills.

Key Responsibilities

• Proactively develop KOLs, content creators, community leaders, and potential partnership channels in the local or target market, continuously expanding the pool of effective resources.
• Own the full development cycle — from first contact and needs assessment to partnership proposals, commercial negotiation, and signed deals.
• Understand each KOL's commercial value, audience profile, and partnership objectives, and design compelling, executable collaboration plans.
• Maintain long-term relationships with key KOLs and build a stable, trusted partner network — not just one-off buys or placements.
• Drive the local execution of global campaigns, and provide timely feedback on market trends, KOL needs, competitor activity, and partnership risks.
• Manage your own channel pipeline, development progress, partnership records, and review data, continuously improving outreach effectiveness and conversion rates.

Requirements

• Experience in channel development, business development, sales, client relations, recruiting, media buying, or partnership development is preferred.
• Clear sales mindset and goal orientation; comfortable with cold outreach and able to follow up persistently to close deals.
• Strong communicator with the ability to listen, assess, and negotiate; diplomatic enough to build trust across differing interests.
• Finance or KOL industry experience is not required, but you must be a fast learner able to quickly grasp the business, products, and partnership frameworks.
• Familiarity with the local social media ecosystem and creator community, or an existing relevant network, is a plus.