KOL Management

About the role

We are seeking KOL Management in Kuala Lumpur. This is a part-time position that offers flexibility whilst contributing meaningfully to our advertising and media management objectives. As KOL Management, you will be responsible for developing and nurturing relationships with key opinion leaders and influencers, ensuring their alignment with our brand values and marketing campaigns. This role is strategically important to our company's ability to reach and engage our target audiences through authentic, trusted voices in the fragrance and personal care sectors.

Key responsibilities

• Identify, evaluate and recruit key opinion leaders (KOLs) and influencers who align with brand positioning and target demographics
• Develop and maintain strong, professional relationships with existing and prospective KOL partners across multiple platforms
• Negotiate contracts, fees and deliverables with KOL partners to ensure value for money and campaign effectiveness
• Brief KOLs on brand messaging, product features, campaign objectives and content requirements
• Monitor KOL content performance, engagement metrics and audience sentiment to evaluate campaign success
• Coordinate content calendars and ensure timely delivery of KOL-generated content across social media channels
• Manage KOL budgets and track spending to ensure campaigns remain within allocated resources
• Report on KOL campaign results, providing insights and recommendations for future initiatives
• Liaise between internal marketing teams and KOL partners to resolve issues and optimise campaign delivery

What we're looking for

• Proven experience in influencer or KOL management, preferably within fragrance and personal care sectors
• Strong understanding of social media platforms, influencer ecosystems and digital marketing trends
• Excellent negotiation and relationship management skills with the ability to build rapport quickly
• Experience in contract negotiation, budget management and performance tracking
• Demonstrated ability to analyse engagement metrics and interpret campaign performance data
• Knowledge of the Malaysian influencer landscape and local social media culture
• Strong communication skills in English
• Organised, detail-oriented approach with the ability to manage multiple campaigns simultaneously
• Bachelor's degree in Marketing, Communications, Business or a related discipline
• Familiarity with content creation platforms and influencer management tools is preferred

About us

We are dedicated to building a strong presence in the Malaysian market through strategic marketing, customer-centric initiatives and authentic brand partnerships.

Apply now

If you are passionate about influencer marketing, possess strong relationship management skills and are excited about the opportunity to drive brand awareneness, we would love to hear from you. Please submit your CV, a cover letter highlighting your relevant experience, and examples of successful KOL campaigns you have managed. Apply today to become part of our dynamic marketing team.