KOL MANAGER

Location: Goiás

Department: Marketing

Reports to: Marketing Manager

About the Role

We are looking for a KOL Manager who will drive brand visibility and reputation primarily through strategic partnerships with Key Opinion Leaders (KOLs) and content creators. The position is a key part of our Marketing team, responsible for planning, structuring and executing high-impact digital campaigns and managing/negotiating partnerships with influencers relevant to INFINIX. Our team works in a multidisciplinary way, coordinating with areas to ensure integrated, consistent and results-oriented communication. In addition, we are responsible for analyzing performance metrics and optimizing return on investment, contributing directly to strengthening and expanding our brand presence in Brazil.

Key Responsibilities

• Develop strategies for high-impact campaigns aligned with brand goals and market trends.
• Managing budgets and schedules, coordinating external suppliers.
• Plan, produce and execute campaigns with KOL across different channels, including social media (TikTok, YouTube, Instagram), e-commerce and other media.
• Ensuring the integration of all touchpoints to maximize the impact of the campaign.
• Identify, evaluate, and onboard relevant KOLs and content creators aligned with the brand's target audience and campaign goals.
• Manage KOL partnerships end-to-end, from briefing to content publication.
• Evaluate the performance of each KOL (engagement, reach, ROI, GMV).
• Optimize strategies to improve impact and results, with a focus on engagement and sales.
• Monitor ROI results, engagement, conversion rate and other relevant indicators.
• Generate periodic analyses and data-based recommendations to optimize campaigns in real time.
• Prepare executive presentations for HQ, highlighting learnings and insights for future campaigns.
• Develop detailed briefs for internal teams (creatives, media, etc.) and external suppliers.
• Aligning objectives, themes and schedules, ensuring visual and message uniformity.
• Monitor the entire production process (shooting, recording, editing), ensuring quality and deadlines.

Qualifications & Requirements

• Bachelor's degree in Marketing, Administration, Communication or related field.
• 3–5+ years in marketing campaign management, including influencer/KOL initiatives and large-scale campaigns.
• Previous work in international contexts or with global teams is a plus.
• Fluent English (written and spoken) – essential for global interfaces.
• Solid knowledge of digital marketing, social media and market trends.
• Excellence in data analysis and metrics for campaign optimization and KOL performance.
• Organization and ability to manage multiple projects simultaneously under tight deadlines.
• Strategic vision and creative thinking.
• Communication and relationship skills with internal and external stakeholders.
• Adaptability and problem-solving in dynamic environments

Nice to Have

• Experience in tech/gaming/consumer electronics industry.
• Familiarity with influencer marketing platforms/tools.