KOL Manager

The KOL Manager is responsible for leading and managing the company’s KOL (Key Opinion Leader), influencer, and affiliate marketing strategy to drive brand awareness, engagement, sales conversion, and GMV growth across digital platforms, especially TikTok, Instagram, and e-commerce ecosystems.

This role oversees KOL planning, recruitment, negotiation, campaign execution, performance monitoring, relationship management, and team coordination to ensure all influencer marketing activities align with business objectives and deliver measurable results.

Responsibilities :

1. KOL Strategy & Campaign Planning

• Develop and execute KOL marketing strategies aligned with company goals and campaign objectives.

• Plan influencer campaigns for:

  • Product launches
  • Brand awareness
  • Sales campaigns
  • TikTok Shop campaigns
  • Affiliate marketing activities

• Determine campaign direction, budget allocation, and influencer categories based on target audience and ROI objectives.

• Create monthly and quarterly KOL activation plans.

2. KOL Recruitment & Relationship Management

• Identify, source, and recruit suitable KOLs, influencers, creators, and affiliates.

• Build and maintain strong relationships with:

  • TikTok creators
  • Instagram influencers
  • MCN agencies
  • Affiliate communities

• Negotiate pricing, deliverables, timelines, and collaboration terms with KOLs and agencies.

• Ensure long-term collaboration and healthy partnership management.

3. Campaign Execution & Monitoring

• Oversee end-to-end execution of KOL campaigns from briefing to reporting.

• Ensure all campaigns run according to:

  • Timeline
  • Budget
  • Deliverables
  • Brand guidelines

• Monitor content posting schedules and campaign performance.

• Ensure KOL deliverables meet quality and campaign expectations.

4. Performance & ROI Optimization

• Analyze KOL campaign performance including:

  • ROI
  • GMV contribution
  • Engagement Rate
  • CTR
  • Conversion Rate
  • Affiliate sales performance

• Optimize influencer selection and campaign strategy based on performance data.

• Prepare recommendations to improve campaign effectiveness and scalability.

5. Team Leadership & Coordination

• Lead and supervise KOL Specialists, Affiliate Teams, or related operational staff.

• Distribute workload, monitor KPI achievement, and provide coaching to team members.

• Ensure smooth coordination between:

  • Marketing Team
  • Creative Team
  • Livestream Team
  • Video Team
  • Operations Team

• Maintain strong operational workflow and communication.

6. Content & Creative Coordination

• Collaborate with Creative and Video teams to prepare:

  • KOL briefing materials
  • Campaign guidelines
  • Creative direction
  • Product education

• Ensure KOL content aligns with:

  • Brand identity
  • Marketing objectives
  • Platform trends
  • Audience behavior

7. Budget & Operational Management

• Manage KOL campaign budgets effectively and efficiently.
• Track spending, ROI, and campaign profitability.
• Ensure campaign documentation, contracts, invoices, and reporting are organized properly.
• Monitor operational efficiency of KOL activities and reporting systems.

8. Trend & Market Research

• Monitor:

  • Social media trends
  • Competitor campaigns
  • Viral content trends
  • Influencer market developments

• Identify new opportunities, creators, and campaign approaches to improve brand performance.

• Stay updated with TikTok Shop and affiliate ecosystem developments.

Experience

Professional Qualifications

• Minimum 3–5 years experience in:

  • KOL Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Digital Marketing
  • E-commerce Marketing

• Experience in:

  • TikTok Shop
  • Beauty / FMCG / Lifestyle industry
    is preferred.

• Experience leading teams and managing large-scale influencer campaigns.

• Strong understanding of:

  • TikTok ecosystem
  • Affiliate marketing
  • Social commerce
  • Performance marketing
  • Creator economy

Technical Qualifications

• Strong analytical skills in:

  • ROI analysis
  • GMV tracking
  • Campaign reporting
  • Performance optimization

• Familiar with:

  • TikTok Creator Marketplace
  • Affiliate platforms
  • Social media analytics tools
  • Google Sheets / reporting systems

Personal Qualifications

• Strong negotiation and communication skills.
• Strong leadership and project management abilities.
• Highly organized, detail-oriented, and target-driven.
• Creative, adaptive, and trend-sensitive.
• Able to work in a fast-paced and dynamic environment.