KOL Specialist

Job Describtions :

• Develop strategies and execute KOL campaigns to increase brand awareness, engagement, and sales.
• Conduct partnership negotiations, briefings, and monitor campaign implementation.
• Coordinate with the Marketing, Brand, and Creative teams to ensure campaigns are running according to objectives.
• Monitor and evaluate campaign performance based on established KPIs.
• Conduct research on social media trends, influencers, and competitor activity.
• Manage a KOL database and maintain long-term relationships with potential talent.
• Prepare reports and analyze campaign results to inform evaluation and strategy development.

Qualifications :

• D3/S1 in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 1–2 years of proven experience in KOL specialist in fragrance, personal care or FMCG
• Deep understanding of social media algorithm, features, and trends across TikTok, Instagram within the beauty or FMCG sectors.
• Existing relationships or a solid database of beauty influencers ranging from nano and micro to macro and mega KOLs.
• Ability to negotiate rates, contract terms, and deliverables (e.g., video posts, live streams) while staying within the brand's budget.
• Can join as soon as possible and willing to be placed at Greenlake City, Tangerang