KOL SPECIALIST

About the role

Dreamland is seeking a creative, communicative, data-driven KOL & Influencer Marketing Specialist with strong negotiation abilities to develop Dreamland's network of KOLs, influencers, and content creators. The role focuses on selecting the right creators to generate engagement, traffic, conversion, and sales.

Key responsibilities

• Develop and execute Dreamland's KOL & Influencer Marketing strategy
• Conduct research, sourcing, and selection of KOLs, influencers, and content creators aligned with target market and brand character
• Build creator networks across platforms including TikTok, TikTok Shop, Shopee, Instagram, and other relevant platforms
• Analyze KOLs based on audience profile, engagement, content quality, brand fit, historical performance, and conversion and sales potential
• Build and manage a KOL database spanning nano, micro, mid-tier, macro, and celebrity levels
• Contact and build relationships with KOLs, creators, talent managers, MCNs, and influencer agencies
• Negotiate rates, deliverables, commissions, product seeding, content usage rights, timelines, and other collaboration formats
• Prepare campaign briefs and ensure creators understand objectives, key messages, and product positioning
• Manage KOL campaigns end-to-end from sourcing, negotiation, product seeding, briefing, content approval, posting to reporting
• Monitor and analyze KOL performance based on reach, impressions, views, engagement, CTR, conversion, GMV/sales, ROI and ROAS

About you

• Minimum 2 years of experience in KOL Management, Influencer Marketing, Affiliate Marketing, Social Media Marketing, or related fields
• Experience managing and understanding the creator ecosystem on TikTok, TikTok Shop, Shopee, Instagram, and other social commerce platforms
• Understanding of different KOL strategies for brand awareness, engagement, conversion, and sales
• Strong communication, relationship building, and negotiation abilities
• Understanding of digital metrics such as engagement rate, reach, views, CPM, CPE, CTR, conversion rate, GMV, ROI and ROAS
• Strong analytical capabilities and experience making data-driven decisions
• Good creative sense and ability to identify creators and content formats with high performance potential
• Organized and capable of managing multiple KOLs and campaigns simultaneously
• Proactive, resourceful, detail-oriented, and strong execution capabilities
• Experience in consumer goods, lifestyle, home & living, beauty, fashion, mom & family, or e-commerce industries is a plus