KOL Specialist

Why You Should Join Our Team

PT Brighty was founded in 2020 and has continued to grow rapidly ever since. Starting with a vision to become a company known for high-quality and trusted products, Brighty has grown into one of the fastest-growing beauty companies in Indonesia.

Brighty proudly stands among the Top-Selling Brands on Shopee Indonesia, particularly in the Best-Selling Underarm Whitening category, reflecting strong customer loyalty, proven product performance, and an ever-growing brand presence.

And we’re not growing with Brighty alone. Our portfolio continues to expand with Ciara, Jiera, Herbikids, and Herbiglow, creating exciting opportunities for our team to grow alongside our brands.

We’re looking for a creative, enthusiastic, and results-driven KOL Specialist to join our team! If you love working with creators, have a strong eye for social media trends, and enjoy developing impactful influencer marketing campaigns, this could be the right opportunity for you.

Job Description

• Develop and execute monthly KOL strategies, including KOL tiering across Mega, Macro, Micro, and Nano, as well as creating detailed content briefs and key communication points for KOL videos.
• Lead and manage the KOL Specialist team, including task delegation, performance monitoring, coaching, and team development.
• Lead the team in achieving KOL campaign KPIs and budget targets in line with revenue objectives and overall brand goals.
• Analyze KOL and campaign performance, including campaign ROI, to evaluate effectiveness and identify areas for improvement.
• Build and maintain strong, long-term relationships with KOLs, particularly Mega KOLs and Celebrities.
• Oversee KOL negotiations, contracts, campaign briefs, and content execution to ensure alignment with brand guidelines and campaign objectives.
• Conduct ongoing research on social media trends, competitor activities, and emerging creators to identify new collaboration and campaign opportunities.

Requirements

• Minimum 2 years of experience in Influencer Marketing, KOL Marketing, or a related field.
• Proven track record of successfully managing KOL campaigns, particularly for beauty brands, with a strong understanding of the beauty industry and its trends.
• Strong understanding of influencer marketing strategies, budget planning, and campaign ROI.
• Familiar with major e-commerce and digital platforms, particularly TikTok, Instagram, and Shopee.
• Creative and capable of developing engaging and effective KOL content briefs.
• Strong analytical skills with the ability to evaluate campaign performance and interpret KOL campaign data into clear and actionable reports.
• Strong leadership skills with the ability to motivate, coach, and develop team members to achieve their best performance.
• Adaptable and responsive to rapidly changing social media trends and consumer behavior.
• Experienced in building and maintaining strong relationships with KOLs across various tiers, particularly Mega KOLs and Celebrities.

Placement

Summarecon Bekasi – Ruko Sinpasa (Hegemoni Capital)