KOL Specialist

What You Will Do

• Lead the onboarding and management of KOLs/creators across different tiers and industry categories.
• Build and maintain long-term relationships with creators and influencers.
• Negotiate partnership terms and manage budgets for KOL campaigns.
• Develop compelling campaign storylines and short video concepts tailored to platform and brand needs.
• Monitor content execution by KOLs to ensure alignment with creative briefs.
• Handle campaign documentation, including agreements, quotations, invoices, and processing KOL payments.
• Work cross-functionally with Brand, Performance, and Creative teams to ensure campaign success.
• Track and analyze KOL performance metrics (weekly, monthly, quarterly), generating actionable insights and reporting results to internal teams.

What You Will Need

• Minimum Bachelor's degree (open to all majors).
• Proficiency in Google Workspace (Docs, Sheets) and Microsoft Office, especially Excel.
• Strong verbal and written communication skills in English.
• At least 2 years of hands-on experience in KOL/Influencer Marketing, Talent Management, or related fields.
• Familiarity with creators across multiple platforms, especially TikTok and Instagram.
• Proven track record in managing end-to-end KOL campaigns.
• Comfortable handling campaign documentation (e.g., Surat Kerja Sama, Invoices).
• Creative mindset with the ability to develop engaging campaign ideas.
• Highly organized, responsible, and proactive in a fast-paced, dynamic environment.
• Ability to work independently and under pressure.
• Leadership or mentoring experience is a plus.