KOL Specialist

• Identify and research KOLs, influencers, and content creators aligned with the company’s target market, brand, and products.

• Build and maintain strong relationships with KOLs, influencers, and creators.

• Develop and execute KOL/influencer marketing campaigns across online platforms

• Reach out to potential KOL partners and negotiate rates, deliverables, campaign terms, and schedules.

• Coordinate product seeding, sample requests, campaign briefs, content requirements, and posting schedules.

• Prepare and communicate clear campaign briefs and content guidelines to KOLs and creators.

• Monitor KOL content to ensure compliance with campaign requirements, brand guidelines, and agreed deliverables.

• Track and analyze campaign performance, including views, reach, engagement, clicks, conversions, orders, and sales/GMV.

• Evaluate KOL performance and identify high-performing creators for potential long-term partnerships.

• Monitor the ROI and effectiveness of KOL campaigns and recommend improvements based on performance data.

• Coordinate with the Marketing, Creative, and E-commerce teams to align KOL campaigns with ongoing promotions and sales objectives.

• Stay updated on social media trends, viral content, emerging creators, and influencer marketing strategies.

• Maintain an updated database of KOLs, including profiles, rates, performance, campaign history, and contact information.

• Assist in developing strategies to increase brand awareness, engagement, traffic, and e-commerce sales through KOL partnerships.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 1–3 years of experience in KOL/Influencer Marketing, Digital Marketing, Social Media Marketing, or a related role.

• Strong understanding of all social media platforms.

• Experience working with content creators, influencers, or affiliate partners is highly preferred.

• Strong negotiation and communication skills.

• Data-driven and analytical mindset, with the ability to evaluate campaign performance and ROI.

• Ability to analyze metrics such as reach, engagement, views, CTR, conversion, orders, and GMV.

• Creative and up-to-date with social media trends and viral content.

• Proficient in Google Sheets/Microsoft Excel for tracking and reporting.

• Results-oriented and comfortable working with sales and performance targets.

• E-commerce experience is a strong advantage.

• Willing to work onsite in Taytay, Rizal.