KOL Specialist

Business Development & KOL Specialist

Location: Makati City, Metro Manila

Employment Type: Full-Time

Industry: E-Commerce / Digital Marketing / Consumer Brands

Salary Range: ₱35,000 – ₱40,000/month (based on experience) + Performance Bonuses

About the Role We are looking for a proactive and results-driven Business Development & KOL Specialist to lead our partnership expansion and influencer marketing initiatives. You will identify, engage, and manage relationships with Key Opinion Leaders (KOLs), content creators, brand partners, and industry stakeholders to drive brand awareness, boost sales, and grow our market presence across the Philippines.

Key Responsibilities Business Development

• Research, identify, and approach potential brand partners, retailers, distributors, and industry collaborators to build strategic alliances.
• Prepare partnership proposals, negotiate terms, and close agreements that align with business goals.
• Maintain and grow a database of existing and prospective partners, tracking all interactions and deal progress.
• Monitor market trends, competitor activities, and new business opportunities to recommend growth strategies.
• Collaborate with sales and marketing teams to align partnership campaigns with overall business objectives.

KOL & Influencer Management

• Source, screen, and build relationships with KOLs, micro-influencers, and content creators across platforms like TikTok, Instagram, Facebook, YouTube, and Shopee/Lazada Live.
• Develop customized partnership packages, coordinate content creation, and manage end-to-end campaign execution.
• Negotiate rates, contracts, and deliverables to ensure cost-effectiveness and high ROI.
• Track campaign performance (reach, engagement, conversion, sales) and prepare regular performance reports.
• Resolve concerns promptly and maintain positive long-term relationships with all creators and partners.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in business development, partnership management, influencer marketing, or sales (experience in e-commerce, beauty, lifestyle, or FMCG is a strong advantage).
• Solid knowledge of social media platforms, creator ecosystems, and digital marketing trends in the Philippines.
• Proven ability to negotiate, persuade, and build professional relationships with diverse stakeholders.
• Strong communication skills (written and verbal) in English and Filipino.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Proficient in MS Office / Google Workspace; experience with CRM tools is a plus.

What We Offer

• Competitive salary + performance-based incentives and commission.
• Comprehensive benefits package (SSS, PhilHealth, Pag-IBIG, 13th-month pay, health insurance).
• Opportunities for career growth and professional development.
• Exposure to top brands and industry networks.

Pay: Php25,000.00 - Php40,000.00 per month

Benefits:

• On-site parking

Work Location: In person