KOL Specialist

About the role

We are looking for a proactive and results-driven KOL Specialist to manage and execute influencer marketing campaigns across platforms such as TikTok, Instagram and XiaoHongShu (XHS). You will be responsible for identifying suitable KOLs/KOCs, managing influencer collaborations from start to finish, coordinating content and deliverables, and tracking campaign performance.

Key responsibilities

• Identify, research and recruit suitable KOLs/KOCs across TikTok, Instagram, XiaoHongShu and other relevant social media platforms
• Manage end-to-end influencer campaigns, from KOL sourcing and outreach to negotiation, execution and reporting
• Evaluate KOL profiles, audience demographics, content quality, engagement and suitability based on campaign objectives
• Negotiate rates, deliverables, timelines and campaign terms with KOLs/KOCs
• Build and maintain strong, long-term relationships with KOLs, creators and talent partners
• Communicate campaign briefs and content requirements clearly to creators
• Monitor campaign performance, including reach, engagement, views, conversions and ROI, where applicable
• Prepare campaign reports and provide insights and recommendations for future campaigns
• Maintain and regularly update a structured KOL / Creator database with relevant profiles, rates, performance and collaboration history
• Work closely with internal teams, clients and other stakeholders to ensure campaigns are executed smoothly and on schedule

About you

• Diploma / Bachelor's Degree in Marketing, Mass Communication, Communications, Business or a related field
• 1–3 years of relevant experience in influencer marketing, KOL management, digital marketing, media, advertising or agency environments
• Proven experience managing influencer / KOL campaigns from end to end
• Experience working with KOLs/KOCs on TikTok, Instagram and/or XiaoHongShu
• Strong negotiation and relationship management skills
• Good understanding of social media trends, influencer marketing and consumer behaviour
• Strong communication, coordination and project management skills
• Detail-oriented with strong follow-up and organisational skills
• Good problem-solving skills and able to handle unexpected issues during campaign execution
• Able to work effectively as a team player in a fast-paced and target-driven environment