KOL Specialist

Location: BSD, Tangerang Selatan

About Petour

Petour is a pet nutrition company with 200+ team members across 5 Southeast Asian countries, now expanding to the US. In Indonesia, we are home to Bite of Wild, Mr. Vet, Keepo, and Farm.

About the Role

You will plan and run KOL and affiliate campaigns that drive sales on our e-commerce and social platforms.

Responsibilities

• Plan KOL and affiliate campaigns aligned with sales targets
• Find, recruit, and negotiate with KOLs, influencers, and affiliates
• Build and maintain long-term relationships with active creators
• Track campaign performance (GMV, CTR, CVR, ROAS, engagement rate) and optimize
• Report results to the team regularly
• Keep up with TikTok and Instagram trends

Requirements

• Bachelor's degree
• Minimum 1 year in KOL management, influencer marketing, or affiliate
• Hands-on experience with TikTok Shop, Shopee, and Instagram
• Strong negotiation and communication skills
• Comfortable with campaign data; proficient in Excel/Google Sheets
• Target-driven and able to meet deadlines

Nice to Have

• TikTok Shop Affiliate campaign experience
• Existing KOL network, ideally in pet or FMCG
• Experience with TikTok Analytics or Shopee Affiliate Center
• E-commerce or digital agency background

How to Apply
Send your CV and a short intro through "Join the Pack": bit.ly/joinpetour