KOL Specialist (F&B Category)

Responsibilities Key Responsibilities

• Manage the end-to-end execution of KOL/creator campaigns for F&B brands.
• Coordinate with food creators within our talent pool for promotional campaigns.
• Conduct creator briefings, ensuring clear understanding of campaign objectives, deliverables, and content guidelines.
• Manage creator scheduling and merchant visit coordination.
• Monitor content production progress and ensure timely uploads based on campaign schedules.
• Track and monitor creator performance and campaign execution.
• Maintain strong relationships with creators and F&B merchant partners.
• Collaborate with internal teams to ensure campaigns are executed efficiently and at scale.

Requirements Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 1–3 years of experience in KOL management, influencer marketing, digital marketing, or agency environment.
• Strong understanding of TikTok, Instagram, and short-form content trends, especially in the F&B niche.
• Excellent coordination and project management skills.
• Strong communication and relationship management abilities.
• Detail-oriented and able to manage multiple campaigns simultaneously.
• Experience working with content creators or influencers is a strong advantage.