Label Director Programmatic

At OMD, part of Omnicom Media Group , We Create What’s Next with media solutions that transform our client’s business creatively , culturally , and commercially .

Our data-driven, performance-focused media strategies give clients the strategic leverage they need to stay ahead. With a clear understanding of their business challenges and deep industry knowledge, we ensure their brands always lead the way.

We always ask, "What’s Next?" This leads to innovative, memorable, and measurable consumer engagement.

We create meaningful connections by understanding what drives people. For brands, this means staying in tune with societal changes and maintaining relevance. With Omni , our leading marketing orchestration network, we help clients build genuine and authentic connections by tapping into consumption patterns and cultural values in real time.

The Programmatic Director is a strategic leader within the programmatic advertising team, responsible for overseeing and enhancing the development and execution of advanced programmatic advertising strategies across a diverse portfolio of clients. This role requires a blend of visionary thinking and tactical execution, ensuring that Omnicom delivers cutting-edge solutions that drive significant growth and engagement.

As the Programmatic Director , you will play a critical role in shaping the future of programmatic advertising at Omnicom. You will be fostering collaboration and alignment across teams – both vertically with Strategy, Planning and the specialists, as well as horizontally with the other label Directors (UM, Initiative & PhD), the OM programmatic Capabilities team, and the Investment team. Your strategic insights and leadership will drive impactful initiatives that align with our overarching goal of creating what's next, ensuring we remain an industry leader in innovative advertising solutions.

Job Requirements

• Experience:

  Extensive experience (7+ years) in programmatic advertising with a proven track record of leading successful campaigns and driving client satisfaction.

• Strategic Vision : Exceptional ability to develop and articulate a clear vision for programmatic strategies, combined with strong operational skills.

• Innovative Mindset : In touch with the latest market developments, client needs, to pinpoint opportunities and drive innovation.

• Communication Skills : Outstanding interpersonal and communication skills, capable of conveying complex concepts clearly to varied audiences.

• Language : Dutch and/or English fluently, both verbally and written. Any other languages are a plus.

• Leadership Skills : Experience in leading and developing teams, fostering a collaborative environment that encourages innovation and excellence.

Areas of Responsibility

Strategy & Internal Collaboration

• Strategic sparring partner: Translate programmatic capabilities into actionable advice for strategists and the planning team.

• Integrated media approach: Ensure programmatic advertising aligns seamlessly with broader, cross-media client strategies.

• Knowledge hub: Act as the central point of contact within the agency for complex programmatic queries.

Inspiration & Knowledge Sharing

• Drive inspiration sessions: Organize inspiring knowledge sessions and workshops to educate and excite specialists and planners about the latest trends.

• Thought leadership: Proactively share market developments, innovations, and best practices to elevate the programmatic expertise across the agency.

• Influence: Motivate and inspire the team of specialists through subject matter expertise and leadership, rather than direct line management.

Product & Capability Development

• Product innovation: Assist in developing new programmatic products, propositions, and tools in close collaboration with the capabilities team.

• Quality assurance: Establish quality standards and frameworks for campaign execution and optimization.

Commerce & Investment

• Closely align with the Investment team and stimulate the teams to further collaborate with the agency’s partner network

• Further develop our partner relationships by challenging them with our client business needs

• Commercial mindset: Identify programmatic opportunities within the existing client portfolio to drive agency revenue.

Client & Account Growth

• Drive cross-selling: Identify opportunities to integrate programmatic solutions into existing client accounts

• Unlock account growth: Grow client revenue by pitching innovative programmatic tactics that align with their business goals.

• Senior client consulting: Act as the senior programmatic expert during pitch phases and major client reviews to build trust and authority.

• Business case development: Create compelling business cases and proof-of-concepts that demonstrate the clear ROI of advanced programmatic strategies.