Lead Analyst

Who you are

• 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment
• Strong understanding of marketing and marketing analytics concepts
• Familiarity with methods for measuring media effectiveness, directly and indirectly
• Understanding of A/B and/or scientific testing and modeled measurement
• Ability to articulate data analysis, reporting, and visualization concepts, as well as ad tagging
• Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar
• Strong working knowledge of Google Analytics (GA4) and Google Tag Manager
• Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)
• Demonstrated experience implementing A/B testing methodologies
• Familiarity with Conversion Rate Optimization (CRO) best practices and technology
• Proven track record of working to and meeting deadlines
• Proven time management skills and ability to manage tasks simultaneously
• A mathematical and analytical mind
• Strong communication, organization, and presentation skills
• Experience working in teams to meet a common goal
• Previous agency experience
• Experience working in Adobe Analytics
• Experience working in VWO and/or Optimizely
• Experience with advanced attribution modeling
• Knowledge of SQL or Python for deeper data manipulation

What the job involves

• Croud is an agency with performance and measurement at its core, and our Analytics team is critical to enabling success and growth across our entire client portfolio
• As a Lead Analyst, you will be responsible for spearheading the planning, implementation, and delivery of analytics and measurement solutions, working closely with senior analytics leaders and channel specialists to ensure accurate tracking, reporting, and insight generation
• The Lead Analyst plays a key role in expanding our Analytics engagements with clients by understanding their key challenges and needs and developing proposals for recommended data solutions
• This requires a keen ability to distill complex and sometimes technical concepts into digestible stories for our clients
• A successful candidate will be keen to experiment, proactive with solutions, and have a desire to understand the “why” behind every metric or data point
• The overall purpose of this role is to build and maintain strong data foundations and measurement strategies for our clients
• Your day-to-day work includes, but is not limited to, the planning, setup, implementation, maintenance and improvement of clients’ testing, analysis, and measurement requirements, as well as conversion rate optimization strategies, tracking/attribution (i.e. pixel placement), and data aggregation
• As a Lead Analyst, you will implement and deliver best in class Analytics strategies for clients, leveraging proprietary tools, agentic workflows, and our Croudie Network (community) for implementation and reporting
• Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans
• Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels
• Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement
• CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings
• Performance Analysis & Insights: Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Lead client presentations focusing on analysis and measurement frameworks, fostering discussions on measurement maturity
• Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and customer journey reporting using established frameworks and tools
• CRM Segmentation & Analysis: Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first-party data into campaign targeting
• Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities
• Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities
• Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)

Benefits

• 20 days vacation a year + 10 public holidays
• Full Paid Medical Insurance (including dental and vision)
• Equity in Croud US upon completion of 6 months
• Annual performance bonus
• 401k plan
• Sales commission (if involved in a pitch)
• Gym Membership contributions (Classpass or NYHRC)
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Free home office chair and screen
• Quarterly team offsites / Regular socials
• Free Citibike membership
• Recruitment referrals bonus
• Agile working policy
• Summer Fridays
• 25 days holiday a year
• Annual performance bonus
• Sale commission
• Recruitment referrals bonus
• Gym membership contributions
• Ride to Work scheme
• Rail card
• Season Ticket loan
• Free fruit, breakfast cereals and tea & coffee
• Free home office chair
• Life and income protection
• Medical cash plan
• Share option scheme
• Agile Working Policy
• Work from home opportunities
• Summer Fridays