Lead Analyst (Strategic Analytics)

• Croud is an agency with performance and measurement at its core, and our Analytics team is critical to enabling success and growth across our entire client portfolio
• As a Lead Analyst, you will be responsible for spearheading the planning, implementation, and delivery of analytics and measurement solutions, working closely with senior analytics leaders and channel specialists to ensure accurate tracking, reporting, and insight generation
• The Lead Analyst plays a key role in expanding our Analytics engagements with clients by understanding their key challenges and needs and developing proposals for recommended data solutions
• This requires a keen ability to distill complex and sometimes technical concepts into digestible stories for our clients
• A successful candidate will be keen to experiment, proactive with solutions, and have a desire to understand the “why” behind every metric or data point
• The overall purpose of this role is to build and maintain strong data foundations and measurement strategies for our clients
• Your day-to-day work includes, but is not limited to, the planning, setup, implementation, maintenance and improvement of clients’ testing, analysis, and measurement requirements, as well as conversion rate optimization strategies, tracking/attribution (i.e. pixel placement), and data aggregation
• As a Lead Analyst, you will implement and deliver best in class Analytics strategies for clients, leveraging proprietary tools, agentic workflows, and our Croudie Network (community) for implementation and reporting
• Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans
• Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels
• Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement
• CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings
• Performance Analysis & Insights: Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Lead client presentations focusing on analysis and measurement frameworks, fostering discussions on measurement maturity
• Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and customer journey reporting using established frameworks and tools
• CRM Segmentation & Analysis: Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first-party data into campaign targeting
• Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities
• Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities
• Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)

Benefits

• Recruitment referrals bonus
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Full Paid Medical Insurance (including dental and vision)
• Recruitment referrals bonus
• Free home office chair and screen
• Sales commission (if involved in a pitch)
• Gym membership contributions
• Free Citibike membership
• Share option scheme
• Free home office chair
• Summer Fridays
• Summer Fridays
• Quarterly team offsites / Regular socials
• Agile Working Policy
• Season Ticket loan
• Annual performance bonus
• 401k plan
• 25 days holiday a year
• Rail card
• Gym Membership contributions (Classpass or NYHRC)
• Agile working policy
• Equity in Croud US upon completion of 6 months
• 20 days vacation a year + 10 public holidays
• Free fruit, breakfast cereals and tea & coffee
• Work from home opportunities
• Annual performance bonus
• Medical cash plan
• Sale commission
• Life and income protection
• Ride to Work scheme- Proven track record of working to and meeting deadlines
• Familiarity with Conversion Rate Optimization (CRO) best practices and technology
• Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)
• Strong working knowledge of Google Analytics (GA4) and Google Tag Manager
• Understanding of A/B and/or scientific testing and modeled measurement
• Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar
• Strong understanding of marketing and marketing analytics concepts
• Ability to articulate data analysis, reporting, and visualization concepts, as well as ad tagging
• 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment
• Demonstrated experience implementing A/B testing methodologies
• Familiarity with methods for measuring media effectiveness, directly and indirectly
• Proven time management skills and ability to manage tasks simultaneously
• A mathematical and analytical mind
• Experience working in teams to meet a common goal
• Strong communication, organization, and presentation skills
• Previous agency experience
• Experience working in VWO and/or Optimizely
• Experience working in Adobe Analytics
• Experience with advanced attribution modeling
• Knowledge of SQL or Python for deeper data manipulation