Lead Brand & Content

Lead Brand & Content

The role

We operate 40 consumer lending brands and will operate over 100. Every landing page, ad and message is a regulated surface where disclosure requirements apply and liability sits with the lender. Today our paid traffic lands on generic application pages, creative is produced ad hoc, and Fintech Cloud itself has no B2B presence despite needing to win 60 more NBFC partners. This role builds a creative production system that works at that scale, and the brand that wins lending partners.

What you will own

• The landing page content system templated pages per brand with compliance elements locked and populated from lender configuration, and campaign elements editable.
• Creative production at volume templated formats, vernacular variants written natively rather than translated, AI assisted where it adds throughput, with human selection.
• A compliance-cleared copy library, so regulatory constraints live in the creative brief rather than in a review queue.
• SEO on a focused set of priority brands rather than spread thinly across all of them.
• Social presence consolidated for consumer brands, built properly for Fintech Clouds B2B audience.
• Fintech Clouds own brand: positioning, case studies, proof material and content that helps win NBFC partners.

What we are looking for

• Experience running creative production as a system rather than project by project templates, libraries, throughput.
• Multi-brand or multi-market background, ideally with vernacular content across Indian languages.
• Performance creative literacy understanding that creative is tested and measured, not just approved.
• Experience in a regulated category where claims are constrained financial services, insurance, healthcare or similar.
• Practical use of AI tooling for content generation, with judgement about where it works and where it does not.
• Both B2C and B2B content capability, since this role serves consumer brands and the companys own partner acquisition.

Nice to have

• Familiarity with RBI digital lending disclosure requirements and Google or Meta financial services advertising policy.
• SEO experience on content-led acquisition. Success at six months
• A landing page template system live across priority brands, with compliance components locked.
• Creative production keeping pace with brand launches without proportional headcount growth.
• A compliance-cleared copy library in use, reducing creative rejection and account restriction rates.
• Fintech Cloud positioned with proof material that supports partner acquisition.

Success at six months

• A landing page template system live across priority brands, with compliance components locked.

• Creative production keeping pace with brand launches without proportional headcount growth.

• A compliance-cleared copy library in use, reducing creative rejection and account restriction rates.

• Fintech Cloud positioned with proof material that supports partner acquisition.