Lead - Brand Manager

Designation - Lead Brand Marketing

Company: Footprints Childcare Private Limited (https://www.footprintseducation.in)
Location: Bhutani Techno Park, Sector 127, Noida
Experience: 6 -10 Years
Education: Any Graduate | Tier-1 college preferred
Working Days: Monday to Friday
Working Hours: 9:00 AM 6:30 PM
Compensation: As per market standards, based on experience, skills and interview performance

About the Role

We are looking for a Lead Brand Marketing who can build and scale the Footprints brand while driving measurable business impact.

This is a strategy + execution + ownership role. You will decide where and how Footprints should show up, build the brand and channel strategy, lead execution through the in-house team and external agencies, and measure the impact of every initiative.

The key business outcome is simple: build a stronger brand and convert brand activity into relevant Centre Visits and admission demand.

What You Will Own

1. Brand & Channel Strategy

• Develop the annual/quarterly brand marketing strategy and channel mix.
• Evaluate and allocate budgets across social media, influencers, PR, YouTube, on-ground activations, centre-level marketing and partnerships.
• Build a clear business case for channel investments based on expected outcomes.
• Balance brand-building with measurable demand generation.

2. Social Media & Content

• Own the organic social media strategy and content calendar across all relevant platforms.
• Drive content themes, creative direction, engagement and audience growth.
• Track social performance and continuously identify opportunities to improve reach, engagement and consideration.
• Build a strong, differentiated brand presence for Footprints.

3. Creative & Agency Management

• Lead execution through the in-house brand team, designers, content teams and external agencies.
• Develop clear creative briefs and ensure timely, high-quality execution.
• Set the creative quality benchmark and provide sharp, actionable feedback.
• Manage agencies and ensure deliverables are aligned with brand and business objectives.

4. Centre Visits & Demand Generation

• Plan and execute brand initiatives that generate relevant Centre Visits and high-intent enquiries.
• Support centre events, local activations and partnerships that contribute towards admissions.
• Understand the connection between brand activity, customer consideration, enquiries, centre visits and conversions.

5. Hands-On Brand Building

We are looking for someone who can do, not just delegate.

You should be comfortable with:

• Writing and refining marketing copy.
• Developing campaign concepts.
• Shaping video scripts and content ideas.
• Reviewing creatives and providing detailed design feedback.
• Getting involved directly when required to improve execution quality.

6. Measurement & Analytics

• Define success metrics before every major brand initiative.
• Track and report campaign performance against agreed KPIs.
• Analyse what worked, what did not, and why.
• Use data to make future budget and channel decisions.
• Work comfortably with GA4, CRM data and Google Sheets/Excel-based reporting.

We Are Looking for Someone Who

• Has 610 years of experience in brand marketing, integrated marketing, consumer marketing or a similar role.
• Has managed a brand/marketing budget of 50+ Lakhs per quarter with clear accountability for business outcomes.
• Has successfully built or significantly grown a brand's social media presence and can demonstrate before-and-after performance numbers.
• Has experience in a business where brand marketing needed to translate into footfall, leads, demand or revenue, rather than vanity metrics alone.
• Can demonstrate a campaign that did not work, explain why it failed and back the learning with data.
• Has strong understanding of GA4, CRM, campaign analytics and reporting.
• Has excellent creative judgement and strong communication skills.
• Is comfortable managing multiple stakeholders, agencies and internal teams.
• Is highly data-driven, commercially aware and focused on measurable outcomes.
• Takes ownership from strategy execution measurement learning.

What Will Make You Stand Out

• Experience in consumer-facing, retail, education, childcare, D2C, hospitality, real estate or other location-led businesses.
• Experience driving local/centre-level marketing and footfall.
• Strong influencer, PR, partnerships and integrated campaign experience.
• Experience managing sizeable marketing budgets independently.
• Graduation/post-graduation from a Tier-1 institution.

Interested candidates may share their resumes at [email protected] or WhatsApp at +91 70420 66825