Lead - Business Development (EPC Sales)

Role Title: Lead - Business Development (EPC Sales)

Department: Sales & Marketing

Location: Mumbai (with extensive travel across India)

Role Summary:
Our client is looking for a Lead -Business Development to drive the growth of its Engineering Polymer Compounds (EPC Auto & Non-Auto) business across India.

This is a central, high-impact role. You will own the EPC growth agenda nationally shaping where and how we grow, opening doors with OEMs and Tier 1/Tier 2 vendors, and converting opportunities into long-term business. You will work hand in hand with our regional sales teams, who extend your reach across markets, and with R&D, Manufacturing, Quality, Supply Chain and Finance to deliver on customer needs.

You will be accountable for EPC sales growth, new customer acquisition, profitability and a strong pipeline, and will build sales projections by region, customer and product based on existing business and new market potential.

Product & Sector:
EPC (Automotive)

EPC (Non-Automotive)

Key Responsibilities:
Business Growth & Strategy:
Build and execute the national growth plan for EPC across Automotive and Non-Automotive segments.

Identify high potential applications, customers and markets, and prioritise where to focus.

Shape EPC positioning and value proposition against competition.

Open new territories and segments with fresh, practical approaches.

Business Development & Key Accounts:
Drive the complete EPC sales cycle from lead generation and qualification to approvals, nominations and orders.

Build and sustain senior-level relationships with OEMs and Tier 1/Tier 2 vendors.

Lead techno commercial presentations, sampling and product trials through to approval.

Negotiate sustainable business terms that balance technical, commercial and margin requirements.

Grow share of business with existing EPC customers.

Partnering with Regional Sales Teams:
Work closely with regional sales teams across India to identify leads and convert opportunities.

Join regional colleagues on key customer meetings to accelerate decisions.

Build EPC product and application knowledge within the wider sales organisation.

Keep a shared, up-to-date view of the EPC pipeline across regions.

Distributor Development:
Identify, appoint and onboard distributors to expand EPC reach

Monitor distributor performance and ensure alignment with business goals.

Strengthen the distributor network to improve market penetration.

Cross-functional Collaboration:
Partner with R&D to develop EPC grades suited to customer and application requirements.

Work with Quality and Manufacturing to maintain consistent product standards.

Provide accurate demand forecasts to support production planning.

Coordinate with Supply Chain on availability, logistics and delivery timelines.

Sales Planning & Forecasting:
Prepare region-wise, customer-wise and product-wise EPC sales forecasts and targets.

Set and review monthly, quarterly and annual objectives.

Track performance and take timely corrective action to meet targets.

Commercial Discipline & Collections:
Ensure adherence to company credit policy and manage customer credit risk.

Ensure timely payment collection, working with Finance to resolve issues.

Market Intelligence & Reporting:
Track market trends, customer needs and competitor activity, and turn them into actionable insights.

Share regular updates with leadership on pipeline, customer wins, distributor performance and risks.

Maintain disciplined use of CRM for lead and pipeline management.

Customer Service & Retention:
Act as the go-to person for EPC technical and commercial queries.

Oversee timely resolution of complaints, returns and invoicing issues.

Build long-term customer loyalty across Auto and Non-Auto accounts.

Technical Skills:
Strong understanding of EPC (Auto & Non-Auto) applications, grades and processing.

Proven track record of securing OEM and Tier 1/Tier 2 approvals and nominations.

Hands-on experience with product trials, technical data sheets and customer audits.

Experience building and managing distributor networks.

Familiarity with Zoho CRM

Behavioural Skills:
Influence: Ability to rally colleagues across regions and functions around shared goals.

Strategic thinking: Ability to see the bigger picture and focus effort where it creates the most value.

Relationship building: Credibility with senior customer stakeholders and partners.

Problem-solving: Practical handling of technical and commercial challenges.

Communication: Ability to present EPC value clearly to customers and internal teams.

Ownership: Personal accountability for targets and outcomes.