Lead Campaign Management

Job Title

• Lead Campaign Management

Location

• Mumbai

Job Role -

1. Own end-to-end D2C campaigns for the bank across the full suite of retail and wholesale banking products
2. Define process for campaign intakes from various product teams, establishing TATs and working with in-house and external teams for campaign ideation, creatives, configuration and response feedback
3. Develop an exception process for ad hoc requests based on business needs
4. Work with IT to define process for compliance communications vs. promotional communications
5. Work with BIU to develop and refine attribution models and track conversions
6. Run campaign optimizations to improve revenue and conversions
7. Partner with business teams to optimize funnels, growth, and monetization
8. Lead digital analytics setup and optimization (Adobe Analytics, Google Analytics, CDP)
9. Work with Business Intelligence and Data Engineering to Build clickstream analytics, attribution models, and funnel tracking frameworks
10. Generate insights across web, app, CRM, and social journeys
11. Improve conversion rates, UX, traffic quality, and CRO metrics
12. Drive experimentation through A/B testing and MVT
13. Collaborate with Product, Tech, Sales, and Business teams
14. Build and lead a high-performing campaign team

The role will involve setting up / fixing the car while in motion, the individual must be good at:

• Stakeholder management
• Program management
• External vendor management
• Understanding of data and tech integrations

Essential requirement:

MBA/PGDM in Finance/Marketing

10 years of relevant experience