Lead, Communications

Position : Lead, Communications

Reporting to : Head – Communications

Location : New Delhi (On site)

Tenure : 3 Years (renewable based on performance and availability of funds)

HelpAge India is a secular, not-for-profit organisation in India, registered under the Societies’ Registration Act of 1860. Set up in 1978, the organisation works for ‘the cause and care of disadvantaged older persons to improve their quality of life’ . It runs healthcare, agecare, livelihood, disaster response and awareness initiatives throughout the country & advocates strongly for the elder cause. It became the first and only Indian organization to be honoured with the ‘UN Population Award 2020’ for its exemplary work in the field of ageing and population issues, and earlier in 2014, has been the recipient of ‘Vayoshreshtha Samman’ by Government of India, as an institution working for senior citizens. We have been awarded highest CRISIL VO 1A grading for excellence in operations and high credibility. We have been recognized as a Great Place to Work.

We are looking for a strategic lead communications expert, with strong content development, editorial and digital communication skills. The role will focus on strengthening brand visibility, driving impactful campaigns, managing digital engagement and ensuring effective communication across platforms, while co-ordinating with internal teams and external stakeholders.

KEY RESPONSIBILITIES:

Content Development & Editorial Management

· Develop, edit and manage high-quality content for brand building, advocacy, fundraising and leadership communications.

· Create impact stories, programme narratives, blogs, newsletters, annual reports, brochures and donor communications.

· Develop content for media articles, thought leadership pieces, speeches, campaign materials and videos.

· Coordinate with programme teams, state offices, designers and production partners to ensure consistent and impactful communication.

Strategic Communications & Campaigns

· Support planning and execution of awareness, advocacy and fundraising campaigns.

· Develop audience-focused messaging and communication materials across channels.

· Ensure consistency of messaging across English and vernacular content.

· Research communication trends and audience insights to strengthen campaign effectiveness.

Social Media Management

· Manage social media content planning, publishing, engagement and performance tracking.

· Develop content calendars aligned with organizational priorities and campaigns.

· Monitor audience interactions and support online reputation management.

· Analyze performance metrics and recommend improvements for engagement and reach.

Website Content Management

· Oversee website content updates, accuracy and user engagement.

· Coordinate with web agencies on content, campaign pages and SEO requirements.

· Support online fundraising and campaign-related content initiatives.

Event Support

· Support planning and execution of organizational events, webinars and campaigns.

· Coordinate with internal and external stakeholders and document event outcomes.

Agency & Vendor Coordination

· Manage communication with agencies, vendors and content partners.

· Ensure quality, timely delivery and alignment with organizational objectives.

Documentation & Reporting

· Maintain communication archives, content repositories and campaign records.

· Support management reporting, presentations and communication updates.

Requirements

QUALIFICATIONS & EXPIRENCE

• Bachelor's or Master's degree in English Literature , along with a postgraduate qualification in Mass Communication, Journalism, English, Development Communication, or a related discipline.
• 8-10 years of relevant professional experience in the field of Communications.
• Excellent written and spoken communication skills in English ; proficiency in Hindi will be an added advantage.
• Strong content writing skills.
• Excellent editing and proof-reading abilities.
• Working knowledge of design, infographic creation, and video editing using Canva AI .
• Proficiency in Microsoft Office applications , including Word, Excel, and PowerPoint.
• Practical knowledge of AI-powered tools for creating and enhancing communication content.

Disclaimer: The Job Description above is not an exhaustive list of skills, efforts, duties, and responsibilities associated with the position.

HelpAge India is an Equal Opportunity Employer and considers applicants for all positions without prejudice to caste, religion or belief, sex, gender identity, disability or any other characteristics protected by applicable laws.

HelpAge India is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity. For more information, visit www.helpageindia.org . Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Interested candidates may apply within 15 days of this advertisement, with a cover /motivation letter, and CV at [email protected]; along with details of last salary drawn, expected salary, and three professional referees.

Due to the urgency of the position, interviews may be scheduled even before the closure of the advertisement. Hence, interested candidates are encouraged to apply at the earliest. Please note that we will not be able to notify all applicants. Only shortlisted candidates will be notified about the interview date.