Lead Consultant, Customer Data Platform

Role Overview We are seeking a seasoned consulting professional to join our growing Customer Data Platform (CDP) Practice team in the Engagement Manager (EM) position. ADA helps the client to unlock the value of customer data from implementing CDP, design & execution of use cases for their business growth.

In their role, an EM engages in CDP projects from start to completion, working with cross-functional client stakeholders and senior leadership, and managing technical and functional resources. As a experienced consultant, EM advises our clients on strategies and best practices around customer data and Martech that are aimed at enabling use cases in marketing, sales and customer service, while ensuring regulatory compliance and scalability.

The EM guides and guards the project governance, its scope, timelines, communication and day-to-day management along with the client. The EM manages the full lifecycle of the implementation, from discovery to launch, serving as the engagement owner, and point of contact for the client. In their role, the Engagement Manager often also acts as the SME advisor and advocate of CDP, helping drive product adoption.

As a CDP Consultant, you will leverage your expertise in data, marketing, and AI to guide enterprise clients in maximizing the value of Customer Data Platforms (CDPs). You will play a pivotal role in driving data-driven business transformations by providing strategic advice, overseeing implementation, and delivering actionable insights that lead to measurable business outcomes with the objective to maximize ROI.

Key Responsibilities:

• Deliver end-to-end consulting services, from planning to the implementation and optimization of use cases, enabling clients to enhance customer acquisition, engagement and retention to improve ROI.
• Collaborate with senior client stakeholders to understand business challenges and translate them into tailored CDP use case strategies that integrate seamlessly with existing systems.
• Lead cross-functional teams in designing and implementing CDP use cases, solutions, ensuring effective data integration and alignment with client’s business goals.
• Leverage CDP capabilities to analyze customer data, identify patterns, and generate actionable insights that drive growth and operational efficiency.
• Develop and present insightful business cases and presentations that clearly articulate the value of CDP initiatives to both technical and non-technical audiences.
• Provide ongoing support to ensure the long-term success and optimization of CDP and its use cases, addressing evolving business needs and technological advancements.

Qualifications:

• Demonstrated experience in leading enterprise-level marketing/data projects, particularly in the design and deployment of customer data solutions.
• Strong expertise in CRM systems, data warehousing, and marketing automation tools, with a solid understanding of AI and machine learning applications in business & marketing.
• Proficiency in data analysis, modelling, and governance, with the ability to distil complex data into clear and actionable insights.
• Experience in deriving insights with developing actionable marketing strategies based on customer data
• Proven ability to work independently and in collaborative environments, partnering effectively with cross-functional teams across data engineering, marketing, and creative disciplines.
• Exceptional communication skills, adept at presenting complex technical concepts to business leaders and translating business requirements to technical teams.
• Strong interpersonal skills, with a track record of building and maintaining trusted client relationships.
• Experience in developing and delivering high-impact business presentations to C-suite executives and decision-makers.

Preferred Qualifications:

• Experience with leading CDPs such as Treasure Data, Adobe, Segment, Tealium, and Salesforce.
• Experience with CRM/Marketing automation platforms like Brevo, HubSpot, Clevertap, Insider, and Braze.
• Experience with Google Tag Manager (GTM), Google Analytics 4 (GA4), Amplitude, and Mixpanel.
• Experience with data visualization tools like Looker Studio, Power BI, or Tableau.
• Experience with SEM, SEO, and Social Media Marketing
• Experience with Python, JavaScript, SQL, and other relevant programming languages.

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