Lead Content Manager

Who you are

• University degree in communications, marketing, digital media, or a comparable field, or equivalent practical experience
• 5+ years in digital content management, content strategy, or editorial project leadership, ideally in a corporate, premium brand, or agency environment
• Strong expertise in concept development and structuring of content-driven web pages, including wireframing in tools such as Figma
• Hands-on experience with headless CMS platforms (Storyblok is a strong plus)
• Solid understanding of UX, accessibility (A11Y), and SEO best practices
• Experience managing multi-language content rollouts and coordinating with international stakeholders
• Comfortable in cross-functional, agile teams alongside developers, UX designers, and product managers
• Excellent communication, leadership, and stakeholder management skills; strong written and spoken English, German is a plus
• We kindly request that all applicants either currently reside in Barcelona or are open to relocating for this position

What the job involves

• This position is part of our Content Management & Operations team for the Porsche Websites. We run the end-to-end operating model for content-driven websites on Porsche.com (concept, build, rollout, and maintenance), with Storyblok as our central CMS and AI-supported workflows built in to deliver high-quality, scalable content at speed
• The team is based at our Barcelona hub and works in English
• As Lead Content Manager Content Marketing and Topic Pages, you take ownership of the management, steering, and continuous evolution of special-interest pages on Porsche.com
• You drive concept development, coordinate global rollouts, and make sure these pages consistently meet Porsche's brand, UX, accessibility, and SEO standards across all markets
• Own the end-to-end lifecycle of content marketing and topic pages, from concept development with the business units to global rollout in Storyblok
• Define information hierarchy, module selection, and page layouts in close collaboration with the UX team and the respective business units
• Wireframe (desktop and mobile) in Figma together with UX Designers
• Build content marketing and topic page masters in Storyblok, manage translations into up to 17 languages, and steer market approval through to go-live
• Orchestrate global rollouts (up to 92 market and language versions), including image and video integration, master data interface management, and go-live quality assurance
• Continuously evolve existing content marketing and topic pages based on stakeholder feedback, market requirements, and new module capabilities
• Coordinate between business units, Creative Lead, and the model page development team at defined touchpoints
• Identify opportunities for standardization and reusable content structures to improve scalability and time-to-market