Lead Conversion Specialist

Job summary

We are seeking a highly driven, commercially minded Lead Conversion Specialist to join a growing automotive business in Lagos. This is a lead-driven and conversion sales and customer acquisition role for someone who understands that generating leads is only the beginning.

Min Qualification: HND Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria

Job descriptions & requirements

Responsibilities:

Lead Management & Conversion:

• Take ownership of incoming leads and customer enquiries from multiple channels.
• Respond promptly and professionally to new enquiries through phone calls, WhatsApp, email, social media, and other communication channels.
• Contact, qualify, and segment prospects based on their needs, buying intent, budget, timeline, and vehicle requirements.
• Follow up consistently with prospects who have expressed interest but have not yet converted.
• Develop structured follow-up strategies to move prospects through the sales funnel.
• Identify high-intent prospects and prioritise them appropriately.
• Re-engage cold, inactive, or previously unresponsive leads.
• Maintain accurate records of every prospect and the status of each opportunity.
• Ensure no qualified lead is neglected, forgotten, or left without appropriate follow-up.
• Track prospects from initial enquiry through consultation, test drive, quotation, negotiation, booking, payment, and final conversion.

Customer Acquisition & Sales:

• Convert qualified leads into vehicle sales and other relevant automotive business opportunities.
• Understand customer requirements and recommend suitable vehicles, products, or services.
• Clearly communicate vehicle features, benefits, pricing, financing options, availability, and value propositions.
• Conduct persuasive product presentations and sales conversations.
• Arrange and coordinate test drives, showroom visits, consultations, and other customer interactions.
• Prepare and follow up on quotations, proposals, and commercial offers.
• Negotiate professionally with prospects while protecting the company's commercial interests.
• Handle objections relating to price, financing, vehicle specifications, availability, competitors, and purchase timing.
• Identify opportunities to upsell or cross-sell relevant automotive products and services.
• Maintain relationships with prospects who are not immediately ready to purchase and nurture them toward future conversion.

Social Media & Digital Lead Generation

The role will have a strong connection to the company's digital and social media activities.

You will:

• Monitor leads and enquiries generated from Instagram, Facebook, TikTok, YouTube, WhatsApp, websites, online campaigns, and other digital platforms.
• Respond to prospective customers who engage with automotive content.
• Identify potential buyers from social media interactions, comments, direct messages, enquiries, and campaign responses.
• Work closely with the Marketing and Social Media teams to understand which campaigns and content generate the strongest leads.
• Provide feedback on the quality and intent of leads generated from different platforms.
• Recommend content, campaigns, offers, or customer engagement strategies that could improve lead generation and conversion.
• Follow up on social media enquiries and move interested prospects from online interaction into direct sales conversations.
• Identify recurring customer questions and objections and provide insights that can improve future content and campaigns.
• Support the development of customer-focused digital sales initiatives.

Sales Funnel Management:

• Maintain a clear and up-to-date pipeline of prospects.
• Categorise leads according to stages such as new enquiry, contacted, qualified, interested, test drive scheduled, quotation sent, negotiation, booking, and converted.
• Monitor movement of leads through the sales funnel.
• Identify where prospects are dropping off and recommend strategies to improve conversion.
• Track conversion rates and follow-up performance.
• Ensure prospects receive timely communication at every stage of the customer journey.
• Maintain accurate information in the company's CRM, lead management system, spreadsheets, or other designated tools.

Customer Relationship Management:

• Build strong and professional relationships with prospective and existing customers.
• Understand customer needs and provide personalised recommendations.
• Maintain communication throughout the buying journey.
• Deliver an excellent customer experience from first contact through purchase and after-sales follow-up.
• Follow up with customers after purchase to strengthen relationships and encourage referrals and repeat business.
• Develop a strong network of potential customers, corporate clients, fleet customers, and other relevant business contacts.

Business Development:

• Identify new customer acquisition opportunities within the automotive market.
• Research and identify potential individual, corporate, fleet, and institutional customers.
• Develop relationships with potential business partners and referral sources.
• Explore opportunities for corporate vehicle sales, fleet purchases, leasing, mobility solutions, and other relevant business opportunities.
• Monitor competitors, market trends, customer preferences, pricing, and emerging opportunities.
• Provide recommendations to management on opportunities for improving customer acquisition and sales conversion.

Requirements:

• Bachelor's degree, HND, or equivalent qualification in Business Administration, Marketing, Sales, Communications, or a related discipline.
• 2–5 years of relevant experience in sales, business development, customer acquisition, lead conversion, inside sales, client relationship management, or a similar commercial role.
• Experience in automotive, mobility, vehicle sales, dealership, financial services, real estate, telecommunications, technology, or another lead-driven sales environment is an advantage.
• Proven experience working with sales leads and converting prospects into customers.
• Experience using CRM systems, lead management platforms, spreadsheets, or sales tracking tools.
• Strong understanding of digital and social media lead generation is an advantage.

Performance Expectation:

This is a target-driven role.

The successful candidate will be expected to demonstrate measurable performance across:

• Number of leads contacted
• Lead response time
• Number of qualified leads
• Follow-up activity
• Appointments and consultations generated
• Test drives scheduled
• Quotations generated
• Sales pipeline value
• Lead-to-customer conversion rate
• Number of successful conversions
• Revenue generated
• Customer acquisition
• Re-engagement of inactive leads
• Customer retention and referrals

Key Competencies

We are looking for someone who:

• Has a strong sales and customer acquisition mindset.
• Enjoys working with leads and turning enquiries into sales.
• Is persistent without being aggressive.
• Is confident communicating with customers by phone, WhatsApp, email, and in person.
• Can handle objections and difficult customer conversations professionally.
• Understands sales funnels and customer buying journeys.
• Is highly organised with strong follow-up discipline.
• Can manage multiple prospects simultaneously without losing track of opportunities.
• Is commercially aware and motivated by targets and results.
• Can identify buying signals and prioritise high-value opportunities.
• Understands how social media and digital platforms can generate business leads.
• Is comfortable working with CRM systems, spreadsheets, or lead management tools.
• Has strong negotiation and persuasion skills.
• Can work independently while collaborating effectively with Marketing, Sales, Customer Service, Finance, and other teams.
• Is proactive and willing to take ownership rather than waiting to be instructed.
• Has the ability to turn customer conversations into commercial opportunities