Lead Creative Designer 创意设计负责人

JOB SUMMARY 岗位简介

LEAD THE CREATIVE WORK FOR THE DIVERSE BRANDS OF THE CFMOTO PORTFOLIO — STRATEGIC AND HANDS-ON.

负责 CFMOTO 品牌矩阵的整体创意工作——既制定战略，也亲自参与创作。

You lead brand creation from idea to realization. You take brand strategy and turn it into creative that lands — the look, feel and craft that make these brands unmistakable. You work with a multidisciplinary team across Shanghai and Hangzhou, a network of outside creators, and the latest tools. Together, you carry ideas all the way to launch — across the full customer journey, in China and worldwide. You work directly with the Chief Brand Officer. 你将主导品牌从概念到落地的全过程，把品牌战略转化为真正能够打动市场的创意成果，塑造品牌独特的视觉语言、体验和表达方式。你将与上海、杭州两地的跨领域团队、外部创意合作伙伴以及最新的 AI 创意工具共同协作，推动创意贯穿整个品牌旅程，从概念一直到产品上市，覆盖中国及全球市场。你将直接向 Chief Brand Officer（首席品牌官） 汇报。

WHAT YOU'LL DO 你将负责

l Turn brand strategy into creative ideas and design systems that are distinctive and impactful l Shape new creative visions for our diverse portfolio brands, in China and global markets

l Design, direct and actively co-create the key work — brand and visual identity, campaigns, launches and signature moments — both strategic and hands-on

l Develop and define new creative standards and guidelines

l Inspire and guide younger designers and help them grow

l Keep exploring new AI tools and emerging technology to strengthen human craft

• 将品牌战略转化为具有辨识度和影响力的创意概念及设计体系

• 为集团旗下多个品牌打造全新的品牌创意方向，覆盖中国及全球市场

• 主导并亲自参与品牌核心创意工作，包括：品牌及视觉识别系统、品牌传播活动、新品发布、品牌重要传播节点

• 制定并持续完善新的品牌创意标准与设计规范

• 指导年轻设计师成长，帮助团队不断提升专业能力

• 持续探索 AI 工具及新兴技术，并将其融入创意流程，进一步提升创作质量与效率

WHAT YOU BRING 我们希望你具备

l A portfolio that shows you both build brand identities from the ground up and take existing ones to the next level

l Around 8 years in brand-driven creative and design, in roles where your work made a visible difference

l Experience leading and collaborating with diverse teams and outside partners

l The technology edge to integrate AI into the creative process

l Experience with mobility, sports, tech or lifestyle consumer brands

l Proficient in English as a working language

• 拥有优秀的作品集，能够证明你既能从零打造完整品牌体系，也能帮助成熟品牌实现升级与突破

• 约 8 年品牌创意及设计相关经验，并在过往岗位中创造过具有实际影响力的品牌成果

• 具备带领团队及与跨职能团队、外部合作伙伴协同工作的经验

• 熟悉 AI 在创意设计流程中的应用，并能够将其真正融入工作实践

• 有服务过出行、运动、科技或生活方式消费品牌的经验者优先

• 英语可作为工作语言