Lead - Digital Platforms & Consumer Technology

Job Purpose

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Responsibilities

• Campaign Management (Primary Focus)
  • Plan, launch, and manage campaigns across Search, Social, Push Campaign
  • Work closely with content team to manage ad copies, creatives, and landing page requirements
  • Scale high-performing campaigns and optimise basis performance
  • Work closely with media/agency partners for campaign execution
• A/B Testing & Experimentation
  • Design structured A/B tests across creatives, audiences, landing pages, and offers
  • Test hypotheses to improve CTR and cost efficiency
  • Measure results statistically and implement winning variations
  • Build a continuous experimentation roadmap
• Funnel Tracking & Optimization
  • Track full acquisition funnel: Discovery to fulfilment
  • Identify drop-offs and conversion bottlenecks
  • Partner with Product/Tech to fix funnel leakages
  • Improve conversion rates and reduce cost per acquisition through data-led actions
  • Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
• AI-Led Targeting & Personalization
  • Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
  • Execute & automate remarketing framework
  • Support personalized communication and recommendation initiatives
• Analytics & Reporting
  • Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
  • Create dashboards and performance reports
  • Analyze campaign and cohort performance
  • Share insights and optimization recommendations with stakeholders
• Cross-Functional Collaboration
  • Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
  • Translate campaign needs into clear requirements for implementation
  • Ensure seamless execution of growth initiatives across systems

Required Qualifications and Experience Ideal Profile

• 46 years in performance/growth marketing
• Strong hands-on experience managing paid campaigns
• Comfortable with data, numbers, and experimentation
• Detail-oriented executor with strong problem-solving skills
• Experience in fintech/lending/app growth is a plus