Lead - Digital Public Relations

WE’RE HIRING - FOUNDING ROLE

Senior Digital PR Lead

Build and run SERP Forge’s Digital PR practice from day one.

Location Remote-first, India (Delhi NCR / Ghaziabad office available)

Hours Afternoon–evening IST, overlapping UK and US East newsrooms

Reports to Founder & CEO

Type Full-time

ABOUT US

Who we are

SERP Forge is an SEO, link building and content agency working with international SaaS companies. We are launching Digital PR as a dedicated service line, and we need the person who will build it, run it, and make it the best in our segment.

THE ROLE

What you’ll do

You will own Digital PR end to end: strategy, story creation, journalist outreach, delivery and reporting. This is a founding role. You will shape the offer, the process and the team, not just execute campaigns.

• Campaign strategy. Plan reactive, data-led and expert-commentary campaigns for B2B SaaS clients, tied to their SEO and brand goals.
• Story and angle development. Turn client data, surveys and public datasets into stories journalists actually want to run.
• Journalist outreach. Pitch UK and US journalists directly with tailored, targeted pitches. Build and maintain real relationships with the writers who cover tech, business and SaaS.
• Reactive PR. Monitor the news cycle and get client experts into breaking stories while they are still live.
• Delivery and reporting. Own placement quality and client reporting: coverage, DR, follow/nofollow, indexation, brand mentions and AI citation impact.
• Build the practice. Set up the process, tooling and playbooks. Guide a data/research writer and a designer, and work with our outreach team on lists and follow-ups.
• Proof. Run our first in-house and pilot campaigns and turn them into case studies.

YOU

What we’re looking for

• 5+ years in Digital PR, with at least 3 years pitching UK and/or US media directly.
• A portfolio of earned coverage you personally secured, in tier-1 or strong trade publications, with live links.
• Proven data-led campaigns: you can find a dataset, shape an angle and see it land.
• Solid understanding of how DPR moves SEO: referring domains, DR, link quality, indexation.
• Excellent written English. Your pitches are short, sharp and personal.
• Comfortable owning outcomes, working with a founder, and building process from scratch.

BONUS

Nice to have

• Experience with B2B SaaS, tech or fintech clients.
• Hands-on with journalist databases, news monitoring and expert-request platforms.
• A view on how earned media drives visibility in AI answers (ChatGPT, Perplexity, AI Overviews).
• Agency experience managing several client campaigns at once.

SUCCESS

What good looks like

By

Outcome

Day 30

Process, tooling and pitch standards in place. First in-house campaign live.

Day 90

3+ campaigns with live coverage, documented as case studies. First paying clients delivered.

Month 6

A repeatable, profitable DPR service with clear delivery standards and a growing client base.

APPLY

How to apply

Send your CV with 3-5 live links to coverage you personally secured, and one line on the campaign you’re most proud of and why it worked. Shortlisted candidates complete a short practical assignment.

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Benefits:

• Flexible schedule
• Leave encashment
• Paid time off
• Work from home

Application Question(s):

• How many years of hands-on Digital PR experience do you have, specifically in earned media (not just SEO, link building ) but guest posting, or paid placements?
• Can you provide 3–5 live links to Digital PR coverage you personally secured in major media publications (e.g., Forbes, Entrepreneur, Business Insider, TechCrunch, or similar)?
• Have you personally pitched journalists/media in the UK or US and secured earned coverage?
• In your Digital PR work, have you personally created campaign/story angles and managed journalist outreach, rather than only executing a predefined outreach list?
• Are you an Immediate Joiner
• What is your current CTC
• What is your Expected CTC
• Are you willing to work in Afternoon- Evening - US/UK Newsroom timings
• Rate yourself out of 5 in your written English skills

Work Location: Remote