Lead Distributor Strategy and Growth Across

Lead distributor growth across APAC and Middle East Long term role to shape expansion, distributor strategy and team development

Lead distributor performance across APAC and the Middle East, ensuring partners deliver against agreed commercial objectives. Manage and develop key distributor relationships across the GCC, Japan, Korea, Taiwan and other priority markets. Embed a consistent one face to market approach across the region, aligning distributor activity with the wider organisation. Review market needs and ensure each country is served with the right product mix. Run regular business reviews with distributors, identify performance gaps and agree corrective actions. Drive stronger sell in, sell out, forecasting and trade investment discipline across the distributor network. Operate as the key link between distributors and internal teams including Marketing, Supply Chain and Product. Lead and develop the regional team, including Area Sales Managers and market coordinators. Deliver regional sales, margin and distributor performance targets while protecting long-term brand health. Provide clear market, customer and channel insight to support regional and global decision-making.

Desired Candidate Profile

10+ years of commercial experience within FMCG or premium branded consumer goods. Strong preference for candidates who have directly managed distributor markets across both APAC and the Middle East; at least extensive GCC distributor management experience including UAE or KSA for atleast 5 years. Demonstrated ability to improve distributor performance through structured business planning, commercial reviews and clear accountability. Experience with a regional P&L with strong financial, forecasting and margin management capability. Commercially minded and able to balance short-term delivery with long-term market and brand development. Skilled at understanding local market needs and translating them into the right product, channel and commercial approach. Confident working across complex international organisations and influencing stakeholders without direct authority. Strong communicator and negotiator who can build credible relationships with senior distributor partners and internal leadership. Entrepreneurial, resilient and comfortable driving change across diverse cultures and markets. Willing and able to travel regularly across APAC and the Middle East.