Lead Generation and CRM Virtual Assistant

Job Summary:
We'd be delighted to bring on a proactive and resourceful Lead Generation and Email Outreach Specialist to fuel our outbound prospecting and steer marketing email campaigns. The position pairs list building, sequence management, and campaign execution with inbound lead handling and pipeline upkeep. The right person is a self-starter with strong technical aptitude who comes alive in a fast-paced setting and can take charge of processes from the ground up.

Key Responsibilities:

• Build targeted prospect lists in Apollo.io against defined ideal client profiles
• Set up and steer outbound email sequences and cold outreach campaigns in Apollo.io
• Create, schedule, and roll out marketing email outreach campaigns
• Keep watch on campaign performance metrics and tune sequences for better open rates, reply rates, and conversions
• Steer inbound lead flow, seeing that follow-up lands on time and routing holds up
• Look after lead records, contact data accuracy, and overall pipeline hygiene across CRM systems
• Turn out regular reports on campaign performance, lead volume, and pipeline activity
• Research and draw out new prospecting channels and audience segments
• Pair up directly with the founder to refine messaging, targeting criteria, and outreach strategy
• Document processes and build standard operating procedures as workflows settle in

Mandatory Skills:

• Hands-on time with Apollo.io for list building, sequencing, and outbound campaign management
• Proven track record in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong command of email deliverability best practices, taking in domain warm-up, spam avoidance, and inbox placement
• Ability to write clear, compelling outreach copy that lifts engagement
• Track record tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Dependable, precise, and able to work with little supervision
• Strong communication skills and a proactive approach to solving problems

Preferred Skills:

• Practical time with Keap (Infusionsoft) or similar marketing automation platforms
• Grounding in or familiarity with the finance, accounting, or professional services industry
• Track record building outreach processes and SOPs from scratch in an early-stage business
• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization
• Familiarity with tools for email verification and list cleaning
• Capacity to juggle several campaigns at once while holding data quality steady

Why Join Us:
This is a chance to play a foundational part in a growing finance and accounting firm, setting the outreach function from the ground up. You'll work directly with the founder, which hands you visibility into business strategy and the scope to land a measurable impact on growth. If building systems, taking charge, and watching your work produce direct results is what you enjoy, the position brings both latitude and purpose.