Lead Generation Associate

• Conduct in-depth prospecting and research to identify new prospects and develop a targeted list of potential leads; using different platforms.
• Initiate contact with potential leads through personalized emails, initial phone calls; qualify leads based on predefined criteria to assess their interest, needs, and readiness to engage with marketing team. Schedule meetings or presentations for interested potential leads.
• Establish rapport and develop positive business relationships with prospective clients; manage initial client engagement and provide necessary information about services to generate interest.
• Set up meetings and appointments for Business Developer or Marketing Officers with qualified leads; accurately document all lead interactions, progress, and relevant information in the system to maintain an organized and up-to-date sales database.
• Continuously optimize outreach processes and strategies to improve lead generation efficiency and quality; provide regular reports on lead generation activities, key metrics, and pipeline contribution.
• Attend trade shows, exhibitions, conventions, and other events to gather business contacts. Invite key POCs to join coffee table discussions, online and in-person seminars, and events organized by the company.
• Work collaboratively with the Business Developer or Marketing Officer on strategies, in reaching common goals.

Qualifications

• A bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Minimum of 1-2 years of proven experience in lead generation, sales development, or a similar role, preferably in an IT industry.
• Excellent written and verbal communication skills with the ability to craft compelling outreach messages; strong interpersonal skills to build rapport quickly; active listening and persuasive abilities.
• Strong organizational skills, attention to detail, and ability to manage multiple tasks simultaneously; self-motivated with a strong work ethic and a desire to contribute to revenue growth.
• Can work as an individual contributor but can work also efficiently with Marketing Team.
• Other duties may be assigned by the management from time to time.
• Amenable to work on site.
• Prospecting and research skills.