Lead Generation

Job Summary We are looking for a proactive and results-driven Lead Generation Specialist to join our Sales & Support team. In this role, you will be responsible for identifying and qualifying potential customers, initiating meaningful conversations, and building a strong pipeline of prospects to support the sales process. The ideal candidate combines research skills, communication excellence, and a passion for connecting with potential clients to drive business growth.

Roles & Responsibilities

• Conduct targeted research to identify potential leads across various industries and channels.
• Generate and qualify leads through outbound calls, emails, social media, and other digital platforms.
• Maintain and update accurate lead records in CRM systems.
• Nurture early-stage prospects with timely follow-ups to build interest and engagement.
• Collaborate closely with Sales and Support teams to ensure smooth lead handoff and conversion.
• Assist in creating and optimizing outreach scripts, messaging, and engagement strategies.
• Track lead metrics and performance, providing regular reports to the Sales Manager.
• Help improve lead generation processes by analyzing trends and suggesting enhancements.

Skills & Requirements

• Proven experience in lead generation, inside sales, tele-calling, or related roles.
• Strong communication (verbal & written) and interpersonal skills.
• Proficiency in using CRM tools and lead tracking systems.
• Good research and analytical abilities to identify high-potential prospects.
• Ability to multi-task and handle high outbound communication volume.
• Comfortable working in a target-oriented environment.
• Basic understanding of sales funnels and customer personas.
• Self-motivated, organized, and able to work with minimal supervision.
• Team player with good collaboration skills across departments.
• Prior experience with email outreach tools and social media prospecting is a plus.