Lead Generation

• Research and identify potential customers and target accounts through online platforms, databases, social media, and other sources.
• Generate and maintain a pipeline of qualified leads for the sales team.
• Conduct market and competitor research to identify new business opportunities.
• Assist in prospecting activities through email, LinkedIn, calls, and other relevant channels.
• Collect, verify, and maintain accurate prospect information in CRM/lead databases.
• Support the sales team in lead qualification and follow-up activities.
• Assist in creating and maintaining prospect lists based on defined target customer profiles.
• Coordinate with the Sales and Marketing teams on lead-generation campaigns and initiatives.
• Track lead-generation activities, responses, conversions, and other relevant metrics.
• Prepare basic reports and updates on lead-generation performance.
• Support marketing activities such as email campaigns, social media outreach, content distribution, and event/webinar promotion, as required.
• Continuously explore new tools, platforms, and techniques to improve lead-generation efforts.

Role & responsibilities

Preferred candidate profile