Lead Generation

Company Description ZEA CRM is a modern customer relationship management platform that unifies sales, marketing, and customer care into one smart, integrated system. The company focuses on helping businesses streamline workflows, improve customer interactions, and drive measurable growth. Its CRM solution is designed to be scalable and simple to use, supporting organizations as they expand into new markets. ZEA CRM enables teams to collaborate effectively and maintain a clear view of the customer journey, positioning clients for sustainable, global success.

Role Description The Lead Generation role at ZEA CRM is a full-time, on-site position based in Salem. This role is responsible for identifying and qualifying new leads through research, outbound outreach, and close collaboration with the sales team. Day-to-day tasks include building and maintaining prospect lists, conducting market research, engaging potential customers via phone, email, and social channels, and updating the CRM with accurate lead information. The Lead Generation specialist will coordinate with sales and marketing to support campaigns, schedule meetings or demos, and ensure a smooth handoff of qualified leads. The role requires consistent performance tracking, reporting on lead metrics, and contributing ideas to improve lead generation strategies.

Qualifications

• Demonstrated ability in lead-related activities, including New Leads and Lead Generation.
• Strong Market Research skills to identify target segments and understand customer needs.
• Effective Communication skills for outreach, follow-up, and collaboration with internal teams.
• Basic to intermediate Sales skills to qualify prospects and support the sales pipeline.
• Comfort working with CRM systems and data entry for accurate lead tracking.
• Goal-oriented mindset with the ability to work independently and as part of a team.
• Prior experience in lead generation, inside sales, or business development is preferred.
• High school diploma required; a bachelor’s degree in Business, Marketing, or a related field is an advantage.