Lead Generation Executive

**Job Role:**Associate Sales Development Representative (SDR) SaaS/Product Sales

Location: Noida (Work from Office)

Experience: 6 Months - 2 Years

About the Role

We are looking for a highly motivated and enthusiastic Associate Sales Development Representative (SDR) with 6 months to 2 years of experience in SaaS, product sales, or international B2B lead generation. The ideal candidate should be eager to build a career in global sales and have exposure to outbound prospecting, lead generation, and customer engagement, primarily for the US market.

As an Associate SDR, you will be responsible for identifying potential customers, initiating conversations, qualifying leads, and scheduling product demonstrations for the sales team while promoting our SaaS and product offerings.

Key Responsibilities

Generate qualified leads through:

Cold calling

Cold emailing

LinkedIn outreach

Prospect follow-ups

Identify and connect with decision-makers, founders, managers, and business stakeholders.

Understand customer challenges and communicate the value of our SaaS/product solutions.

Schedule meetings and product demos for the sales team.

Execute outbound prospecting campaigns targeting the US and international markets.

Maintain and update lead information in CRM systems.

Conduct basic market research to identify new business opportunities.

Follow up with prospects and nurture leads through the sales funnel.

Collaborate with Sales, Marketing, and Customer Success teams to improve lead quality and conversions.

Achieve monthly lead generation and meeting booking targets.

Required Skills & Qualifications

6 Months - 2 Years of experience in:

SaaS Sales

Product Sales

International Lead Generation

B2B Sales Development

Exposure to selling software products, SaaS platforms, or subscription-based solutions is preferred.

Basic understanding of SaaS business models and customer lifecycle.

Experience working with US or international prospects is an advantage.

Excellent verbal and written English communication skills.

Good cold calling, email outreach, and interpersonal skills.

Familiarity with sales and CRM tools such as:

HubSpot

Salesforce

Zoho CRM

Apollo.io

LinkedIn Sales Navigator

Ability to quickly understand product offerings and communicate their business value.

Strong learning attitude, problem-solving skills, and willingness to work in a target-driven environment.

Preferred Qualifications

Experience in IT Services, SaaS products, AI solutions, HRTech, Productivity Tools, or Workforce Management solutions.

Exposure to outbound sales campaigns and lead nurturing.

Basic understanding of SaaS metrics such as MRR, ARR, churn, and customer acquisition.

Experience working with outbound automation tools is a plus.

Key Performance Indicators (KPIs)

Qualified leads generated

Meetings/demo bookings

Lead-to-opportunity conversion

Sales pipeline contribution

Outreach response and engagement rates

Monthly and quarterly target achievement