Lead Generation Executive

Key Responsibilities

• Identify and generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other digital channels
• Research target markets, industries, and potential clients to build a strong prospect database
• Conduct initial outreach to explain company products/services (loans, payments, etc.)
• Qualify leads based on defined criteria (budget, need, authority, timeline) before passing to the sales team
• Maintain and update CRM software with accurate lead information, interactions, and follow-ups
• Achieve daily/weekly/monthly lead generation targets set by the management
• Coordinate with the marketing team to align on campaigns and messaging
• Schedule appointments/demos for the sales team with qualified prospects
• Track and report on lead generation metrics and conversion rates
• Stay updated on fintech industry trends, competitor offerings, and market conditions

Required Skills & Qualifications

• Bachelor's degree in business, Marketing, Finance, or related field
• 1-4 years of experience in lead generation, tele-sales, or inside sales (fintech/BFSI experience preferred)
• Excellent verbal and written communication skills
• Strong knowledge of CRM tools (Salesforce, Zoho, HubSpot, or similar)
• Proficiency in LinkedIn Sales Navigator/apollo.oi , lusha and other prospecting tools is a plus
• Ability to handle rejection and stay motivated to meet targets
• Good understanding of financial products (personal loan etc.) is an advantage
• Strong organizational skills and attention to detail

Preferred Qualifications

• Prior experience in a fintech, banking, NBFC, or insurance company
• Familiarity with digital marketing and lead nurturing techniques
• Data-driven approach with basic knowledge of Excel/Google Sheets for reporting