Lead Generation Executive

• Lead Sourcing & Prospecting:o Research and identify potential business leads through various channels, such as online databases, social media, industry events, and cold outreach (emails, calls, LinkedIn, etc)
• Qualify leads based on predefined criteria, ensuring they align with the company's target customer profile
• Outbound Outreach:o Initiate outbound calls, emails, and social media messages to engage potential leads and introduce the company's products or services
• Follow up with leads to build interest and schedule meetings for sales representatives or account managers
• Database Management:o Maintain an organized and up-to-date database of leads and prospects using CRM tools (eg, HubSpot)
• Track outreach activities, responses, and engagement to improve lead generation strategies
• Collaboration with Sales Team:o Work closely with the sales team to ensure smooth handover of qualified leads for further nurturing and closing
• Provide the sales team with detailed information about leads and prospects to support the sales process

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