Lead Generation Executive

Lead Generation & Pre Sales Specialist

Location : Chennai - Perungudi

Work Mode : WFO

Shift Timing : General

Experience: 2 to 3 Years

Qualification: MBA

Notice Period - Immediate joiner / 15 days

Job Overview

We are looking for a driven and target-oriented Lead Generation Specialist to identify, engage, and qualify prospective clients for our IT solutions and services. The ideal candidate will have strong research skills, a knack for identifying decision-makers, and the ability to build the top of our sales funnel through outbound and inbound prospecting across international markets.

Key Responsibilities

• Identify and research potential clients through LinkedIn, industry databases, company websites, and other online sources.
• Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other digital prospecting channels.
• Build and maintain a healthy pipeline of prospects across target international markets.
• Qualify leads based on defined criteria (budget, authority, need, timeline) before handing off to the sales team.
• Schedule discovery calls and product demos for the sales/pre-sales team.
• Maintain accurate and up-to-date records of leads, activities, and outcomes in the CRM.
• Conduct market research to identify new business opportunities, verticals, and target accounts.
• Craft personalized outreach messages and email sequences that resonate with target personas.
• Collaborate closely with sales and marketing teams to refine targeting and messaging strategies.
• Track and report on lead generation metrics (response rates, conversion rates, pipeline value).

Required Qualifications

• MBA in Marketing or Bachelor's degree in Business Administration, IT, or related discipline.
• Academic performance of 65% and above throughout UG and PG.

Experience Requirements 1 to 3 years of experience in:

• Lead Generation / Demand Generation
• Inside Sales or Business Development
• International Outbound Prospecting
• CRM-driven Sales Support

Required Skills

• Strong understanding of lead generation and outbound prospecting techniques.
• Hands-on experience with LinkedIn Sales Navigator, email outreach tools, or similar prospecting platforms.
• Excellent verbal and written communication skills.
• Ability to research and identify key decision-makers within target organizations.
• Working knowledge of CRM tools (e.g., HubSpot, Salesforce, Zoho).
• Good understanding of IT services, software solutions, cloud technologies, or digital transformation offerings.
• Strong analytical mindset with the ability to prioritize high-potential leads.
• Proficiency in Microsoft Office Suite.

Preferred Competencies

• Persistent, resilient, and target-driven approach.
• Strong objection-handling and rapport-building skills.
• Ability to work independently in a fast-paced environment.
• Self-motivated with a strong customer-centric mindset.
• Familiarity with sales engagement platforms (e.g., Apollo, Outreach, Lemlist) is a plus.

Selection Criteria

• Bachelor's/MBA Degree
• 1 to 3 Years of Relevant Lead Generation / Inside Sales Experience
• UG & PG Academic Score Above 65%
• Strong Prospecting and Research Skills
• Experience with CRM and Outreach Tools
• Excellent Communication Skills