Lead Generation Executive

Title: Lead Generation Executive
Location: Soan Gardens, Islamabad
Salary: PKR 50,000-PKR 60,000

Overview:
We’re hiring a Lead Generation Executive with hands-on experience in B2B and B2C prospecting, cold email outreach, and lead generation tools such as Apollo.io and Instantly.ai.

This role is focused on identifying potential customers, building targeted prospect lists, managing high-volume email campaigns, and generating qualified leads for the sales team.

You’ll be working in a target-driven environment where lead quality, email deliverability, campaign performance, and consistent outreach directly impact business growth.

Key Responsibilities

• Generate and qualify leads for B2B and B2C campaigns
• Build targeted prospect lists using Apollo.io
• Create, launch, and manage cold email campaigns through Instantly.ai
• Manage approximately 400-500 outbound emails per day
• Research potential customers based on industry, location, company size, job title, and campaign requirements
• Write and optimize cold email approaches, follow-up sequences, and campaign messaging
• Monitor campaign performance including reply rates, bounce rates, positive responses, and conversions
• Maintain email deliverability and ensure outreach follows good cold-email practices
• Verify and clean lead data before launching campaigns
• Identify interested prospects and forward qualified leads to the relevant sales team
• Maintain accurate records of leads, responses, and campaign activity
• Continuously test and improve targeting, messaging, and outreach strategies

Requirements

• Minimum 1 year of experience in Lead Generation, Email Outreach, or a similar role
• Hands-on experience with Apollo.io and Instantly.ai
• Experience managing cold email campaigns and prospect databases
• Strong understanding of B2B and B2C lead generation
• Experience with email prospecting and follow-up strategies
• Ability to manage 400-500 emails per day while maintaining campaign quality
• Good written English and communication skills
• Strong research and data-handling skills
• Ability to work with targets and manage multiple campaigns simultaneously
• Basic understanding of email deliverability, bounce management, and lead verification

Preferred Profile

• Previous experience working with international or UK/US-based campaigns
• Experience with CRM systems and email verification tools
• Familiarity with LinkedIn prospecting and Sales Navigator
• Understanding of domain warm-up, inbox rotation, and cold email deliverability
• Experience with A/B testing email subject lines, copy, and campaign sequences

Work Location: In person

Pay: Rs50,000.00 - Rs60,000.00 per month

Work Location: In person