Lead Generation Executive

Company Description WCA GLOBAL™ supports small and medium-sized enterprises in implementing ISO quality systems and ethical business practices across an international network. The organization guides businesses through compliance and accredited quality management, helping them deliver reliable, trusted products and services. By promoting fair trade and consumer rights, WCA GLOBAL™ strengthens client credibility in global markets. Team members contribute to a mission-focused environment where quality, ethics, and long-term business sustainability are central to every initiative.

Role Description The Lead Generation Executive is a part-time, remote role focused on identifying and nurturing potential business clients for WCA GLOBAL™. Responsibilities include researching target markets, compiling and maintaining lead lists, and qualifying prospects based on predefined criteria. The role involves initiating contact via email, phone, and online platforms, presenting WCA GLOBAL™’s services, and scheduling introductions or meetings for the sales or consulting team. The Lead Generation Executive will track outreach activities, update CRM or lead management tools, and collaborate with colleagues to refine messaging and campaigns. This position requires consistent, organized prospecting and clear communication to support sustainable business growth.

Qualifications

• Ability to generate and manage new leads and lead generation pipelines using online tools and databases.
• Strong market research skills to identify target industries, decision-makers, and opportunities.
• Effective communication skills for professional outreach via email, phone, and virtual meetings.
• Foundational sales abilities, including qualifying prospects and supporting conversion efforts.
• Comfort working remotely with reliable internet access and proficiency in CRM or lead-tracking software.
• Strong organizational skills, attention to detail, and the ability to manage multiple leads and tasks simultaneously.
• Prior experience in B2B lead generation, consulting services, or compliance-related sectors is an advantage.
• Relevant education or training in business, marketing, communications, or a related field is preferred but not mandatory.