Lead Generation Executive

Job Description – Business Development Executive (Lead Generation)

Location: Pune (Work From Office)

Experience Required: 3+ years

Target Markets: USA and Europe

Role Overview:

We are looking for an experienced and results-driven Business Development Executive to own outbound lead generation for our international IT services business. The role is focused on identifying and engaging decision-makers through LinkedIn Sales Navigator and personalized manual email outreach, qualifying them, and booking discovery calls for our senior sales team.

Key Responsibilities:

1. Lead Generation and Prospecting

• Build targeted prospect lists using LinkedIn Sales Navigator and Apollo.io, based on our ideal customer profile (industry, company size, geography, and decision-maker titles such as CEO, Founder, CTO).

• Run daily LinkedIn outreach: connection requests, personalized messages, and follow-ups.

• Write and send personalized manual emails to decision-makers, based on research of their business.

• Verify and maintain accurate contact data.

• Track market trends and buying signals to prioritize target accounts.

• Keep improving messaging and targeting to increase reply rates.

2. Lead Qualification and Meeting Scheduling

• Engage prospects who respond and qualify them on budget, authority, need, and timeline.

• Follow up on warm leads and schedule discovery and introductory calls with the senior sales team.

• Prepare a short brief for each meeting before handover.

3. CRM and Reporting

• Update all leads, conversations, and follow-ups in the CRM and tracking sheets.

• Share daily and weekly reports with the Manager (outreach volume, replies, and meetings booked).

Required Experience and Qualifications

• 3+ years of experience in lead generation / outbound business development for an IT services company (mandatory).

• Strong hands-on experience with LinkedIn Sales Navigator.

• Proven experience with personalized manual email outreach to international decision-makers.

• Experience working with US and/or European clients and markets.

• Excellent written and spoken English, with the ability to draft professional emails and lead introductory calls.

• Working knowledge of IT services (web, mobile, AI/GenAI, and software development).

• Bachelor's degree in IT, Computer Science, Business, or a related field.

• Willing to work from our Pune office.

Preferred Skills

• Experience with Apollo.io, email verification tools, and a CRM.

• Experience with cold calling.

• Master's degree in Marketing or a related discipline (good to have).