Lead Generation Freelancer

Lead Generation

Project

Book-a-Wizard, a B2B IT Support agency, is seeking a Lead Generation freelancer to identify and engage high-quality prospects within the IT sector. The project's goal is to support the agency's growth by generating qualified leads and outreach.

The Role:

You identify, research, and prepare outreach for potential B2B clients in the IT services sector. Your focus is on generating qualified leads—not sales or negotiations.

Key Deliverables:

• Use your own tools and expertise to design and organize outreach campaigns
• Outreach materials: Draft personalized emails and follow-up sequences tailored to prospects’ needs.
• Deal log management: Accurately log and update prospect information in our shared system.
• Scoping support (where applicable): Prepare needs audits, proposed approaches, and hours estimates for warm leads.

Goal:

• Generate 15 qualified conversations per month – meaning you must prepare enough personalized outreach (emails, follow-ups) to ensure 15 prospects reply with interest and have an initial call scheduled with our team.

What we offer:

• No fixed monthly fee. 100% result-based
• 10% commission on signed clients (12-month payout)
• or 15% with full support through contract signing
• Flexibility: Work remotely, on your own schedule, with occasional virtual check-ins, as long as monthly deliverables are met.
• Ongoing collaboration: Regular, long-term engagement with the potential for increased scope.
• Non-exclusive: You may work with other clients, provided it doesn’t conflict with this role.

What We’re Looking For

Hard Skills & Experience

• 1+ year as a lead generation / outbound freelancer (not as an employee). This is critical—we will not consider candidates without freelance experience.
• B2B focus only + Experience in IT services, infrastructure, or managed services is a strong plus.
• Portfolio: Examples of past lead generation campaigns or outreach sequences you’ve designed and executed.
• Language: Fluent in English (written and spoken) to craft messaging for our target markets.

Soft Skills

• Curious mind: You enjoy researching prospects and understanding their needs.
• Attentive and professional: Meticulous with details (e.g., contact info, service match).
• Independent and reliable: Self-motivated, with a strong service orientation.
• Confident approach: Comfortable preparing outreach to decision-makers and articulating value propositions.

Important Legal Clarifications

This is a freelance/contract role, not employment. You must:

• Be registered as a freelancer and able to invoice.
• Use your own outreach tools and equipment.
• Be responsible for your own taxes and social security.
• Not be a commercial agent (Handelsvertreter)—no negotiation or binding authority is granted.

We look forward to getting to know you!

Job Type: Commission

Pay: 32.895,02€ - 59.407,31€ per year

Application Question(s):

• You are comfortable working in a commission-based structure.

Experience:

• freelance lead generation: 1 year (Required)

License/Certification:

• freelancer status and are able to invoice (Required)

Work Location: Remote