Lead Generation Manager

Who you are

• 3-5 years in lead generation, performance marketing, or a similar funnel-focused role, ideally in B2B SaaS
• Genuinely obsessed with lead flow and conversion metrics — you know your MQL-to-SQL rate and you always want to improve it
• A fast, self-sufficient executor — you can take a brief and deliver without a lot of back-and-forth
• Strong conversion copywriting skills; you write emails and landing pages that get clicks and form fills, not just reads
• Hands-on experience with marketing automation, CRM, and analytics tools (HockeyStack, HubSpot, Salesforce, or similar)
• Collaborative and communicative — comfortable working closely with sales and ops to keep lead quality tight
• Experience running lead capture programs around content assets like webinars or gated reports
• Familiarity with lead scoring, routing logic, or revenue attribution platforms
• Background in segmented or account-based lead generation approaches

What the job involves

• The Mariana Tek marketing team is looking for a Lead Generation Specialist who is laser-focused on one thing: getting qualified leads into the funnel and moving them toward pipeline
• Reporting to Mariana Tek's Senior Demand Generation Manager, you'll own the execution of programs designed to capture, nurture, and convert prospects — with a relentless eye on lead volume, quality, and conversion rates
• This is a hands-on, executional role. You'll spend your time activating campaigns, optimizing lead flow, writing conversion-focused copy, and digging into the data to find the next opportunity. You won't be building brand strategy — you'll be turning it into leads
• Execute in-quarter lead generation programs — build, launch, and optimize campaigns focused on driving qualified leads into the funnel
• Promote and distribute content assets (reports, webinars, and more) across channels to maximize lead capture and ensure the sales team is informed
• Partner with marketing team to ensure lead generation tactics are considered as a part of all our marketing activities (i.e. top prospects in our CRM are invited to an in-person event; social influencers are leveraged for prospecting, etc.)
• Onitor lead quality in partnership with performance marketing, flagging gaps and pushing for improvements when volume or fit falls short
• Segment the prospect pool and build targeted nurture campaigns that accelerate leads through their journey toward a sales conversation
• Partner with Revenue Operations to improve lead flow and routing, using tools like HockeyStack to identify drop-off points and conversion opportunities
• Write campaign copy — emails, landing pages, and ads — independently and quickly, without needing significant creative support