Lead Generation Manager

Job Summary - We are seeking a strategic, data-driven, and highly motivated Lead Generation Manager to spearhead our inbound and outbound B2B lead generation efforts. In this role, you will be responsible for driving high-quality prospects into the sales funnel, managing a high-performing team of specialists, and continuously optimizing multi-channel outreach campaigns. The ideal candidate will bridge the gap between marketing strategies and sales execution, translating audience data into qualified pipelines and measurable revenue growth.

Key Responsibilities . Strategy & Campaign Management

• Design, deploy, and scale comprehensive inbound and outbound lead generation campaigns across channels including cold email, LinkedIn Sales Navigator, content marketing, and tele-outreach.
• Define campaign frameworks, messaging playbooks, cadence strategies, target audience criteria, and Key Performance Indicators (KPIs).
• Test and optimize subject lines, copy versions, and landing pages to lift open rates, response rates, and meeting booking percentages. [1, 2, 3, 4]

2. Team Leadership & Mentorship

• Manage, coach, and mentor a dedicated team of Lead Generation Specialists and Sales Development Representatives (SDRs).
• Set granular performance targets (daily outreach volumes, weekly discovery calls, monthly qualified pipelines) and maintain strict accountability.
• Conduct routine reviews, handling objections workshops, script optimizations, and technical training sessions. [1, 2]

3. Pipeline & CRM Operations

• Oversee database hygiene and ensure the CRM platform (HubSpot, Salesforce, Zoho) is accurately populated and structured.
• Implement automated lead scoring structures to qualify prospects based on budget, authority, necessity, and timelines.
• Establish seamless handoff protocols to transition sales-ready leads to Account Executives, avoiding friction or dropped opportunities. [1, 2]

4. Data Analysis & Performance Reporting

• Track metrics meticulously, providing structured Management Information Systems (MIS) and pipeline reports to stakeholders.
• Analyze cost per lead (CPL), customer acquisition costs (CAC), and channel ROI to allocate budgets wisely.
• Monitor regulatory data compliances (GDPR, CCPA) within all prospecting processes.

Required Skills & Experience

• Experience: 3–7 years of proven success in B2B lead generation, demand generation, or inside sales operations, with at least 1–2 years in a management or team leadership capacity. [1, 2]
• Tool Stack Expertise:
• CRMs: Deep functional knowledge of HubSpot, Salesforce, or Zoho CRM.
• Prospecting Tools: Advanced usage of LinkedIn Sales Navigator, Apollo.io, ZoomInfo, or Lusha.
• Automation: Experience with email sequencers and marketing automation tech stacks. [1, 2, 3]
• Communication: Exceptional English verbal and written capabilities, focusing on compelling copywriting for cold text and phone communications. [1, 2]
• Analytical Mindset: Comfortable working with data distributions, conversion analytics, and spreadsheet formulas.

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person