Lead Generation Specialist

JOB OVERVIEW

The Lead Generation Specialist is responsible for identifying, researching, and qualifying potential business opportunities to support the company's sales pipeline. This role involves conducting market research, prospecting through various online platforms, maintaining accurate CRM data, and engaging prospective clients through outbound calls and emails. The ideal candidate is highly motivated, results-driven, and possesses strong research and communication skills with a passion for generating quality leads that contribute to business growth.

JOB KEY RESPONSIBILITIES

Lead Research and Prospecting

• Conduct extensive online research using Google, LinkedIn, ZoomInfo, company websites, and other available resources to identify prospective clients and decision-makers.
• Build, maintain, and continuously improve lead generation databases by ensuring the accuracy and completeness of prospect information.
• Research companies, industries, and target markets to identify qualified business opportunities.
• Enrich prospect data by gathering additional contact and company information before handing qualified leads to the Sales Team.
• Maintain and update CRM or internal databases with accurate customer and prospect records.

Sales Support and Lead Qualification

• Generate qualified leads that meet the company's target customer profile and qualification criteria.
• Collaborate closely with the Sales Team to understand campaign objectives, target industries, and ideal customer profiles.
• Develop and refine lead qualification criteria, research methodologies, and prospecting strategies.
• Support sales initiatives by identifying potential attendees, sponsors, exhibitors, or business partners for conferences and events.

Outbound Sales and Appointment Setting

• Conduct outbound prospecting activities through cold calling, email outreach, and other communication channels.
• Introduce company products, services, or event opportunities to prospective clients.
• Qualify prospects based on business needs, interest level, and purchasing potential.
• Schedule appointments or meetings for the Sales Team whenever applicable.

Data Management and Reporting

• Maintain accurate sales records and ensure all prospect interactions are documented in the CRM.
• Regularly update lead status, contact information, and pipeline activities.
• Generate reports and provide updates on lead generation performance, conversion rates, and pipeline progress.

Performance and Collaboration

• Achieve individual and team KPIs, lead generation targets, appointment quotas, and revenue objectives established by management.
• Work collaboratively with Sales, Marketing, and Event Production teams to support business development initiatives.
• Provide support on online marketing and lead generation tasks assigned by Directors, Team Leaders, or Managers.
• Maintain regular attendance, punctuality, and adherence to company policies.
• Perform other duties and responsibilities that may be assigned by Management.

JOB QUALIFICATIONS

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field is preferred but not required.

• At least 1 year of BPO sales experience is required.

• Experience in Lead Generation, Prospecting, Appointment Setting, or Business Development is preferred.

• Proven experience in outbound sales within a BPO or Call Center environment.

• Familiarity with CRM platforms and lead generation tools (e.g., LinkedIn Sales Navigator, ZoomInfo, Apollo, Lusha) is an advantage.

• Experience in Delegate Sales, Events, Conferences, Exhibitions, or Media Sales is highly preferred.

• Background in B2B and/or B2C sales is an advantage.

• Excellent English communication skills, both verbal and written.

• Strong research, organizational, and time management skills with keen attention to detail.

• Persuasive, goal-oriented, and confident in engaging prospects through outbound calls and emails.

• Proficient in Microsoft Office and CRM applications.

• Ability to work independently and thrive in a fast-paced, target-driven environment.

• Experience supporting international clients or knowledge of digital marketing and sales funnels is a plus.