Lead Generation Specialist

Role & responsibilities

Identify potential clients through various channels such as LinkedIn, databases,

social media, email campaigns, and outbound calling

• Build and maintain a strong pipeline of prospects aligned with target industries

and segments

• Conduct market research to identify new business opportunities

Pre -Sales Activities

• Initiate first-level communication with prospects and introduce company

offerings

• Understanding organization needs and qualify leads based on defined criteria
• Schedule meetings, demos, or calls for the sales team
• Support proposal development and presentations when required

Client Engagement

• Maintain consistent follow-ups with prospective clients & customers
• Develop relationships with key decision -makers
• Track and manage communication records in CRM tools

Data & Reporting

• Maintain accurate lead data, contact details, and activity logs in CRM
• Share regular reports on lead generation metrics, conversion rates, and

pipeline progress

• Analyze campaign performance and provide insights for improvement