Lead Generation Specialist

Key Responsibilities

• Develop and implement digital marketing and lead generation strategies aligned with company objectives and target audiences.
• Create, launch, and manage lead generation campaigns through Meta Ads, including Facebook and Instagram.
• Set up and manage campaigns using Meta Business Suite and Meta Ads Manager, including audiences, ad sets, creatives, budgets, and campaign objectives.
• Conduct audience, market, and competitor research to identify potential leads, market opportunities, and relevant campaign strategies.
• Develop engaging ad copies, captions, creatives, and other digital content designed to generate leads and drive conversions.
• Monitor and optimize paid campaigns based on key performance indicators such as reach, impressions, engagement, cost per lead (CPL), click-through rate (CTR), and conversion rate.
• Manage and monitor incoming leads from digital campaigns and coordinate with the appropriate teams for proper lead handling and follow-up.
• Maintain and organize lead databases to ensure accurate, complete, and updated candidate/customer information.
• Manage and optimize company social media pages to strengthen brand presence, audience engagement, and lead acquisition.
• Develop and maintain content calendars, campaign schedules, and publishing plans.
• Monitor comments, messages, inquiries, and user-generated content and respond or coordinate appropriately.
• Conduct regular competitor and market checks to identify trends, successful campaigns, and opportunities for improvement.
• Track campaign and social media performance and prepare regular reports with insights and recommendations.
• Analyze campaign data and recommend adjustments to improve lead quality, campaign efficiency, and return on advertising spend (ROAS).
• Identify emerging digital marketing trends and apply relevant strategies, tools, and best practices.
• Collaborate with Marketing, Sales, Recruitment, Customer Relations, and other departments to support lead generation and promotional campaigns.
• Assist in developing landing page, form, and other lead capture strategies to improve lead conversion.
• Ensure consistent brand messaging across social media, paid advertisements, and other digital platforms.
• Support the company's online reputation and community engagement initiatives.
• Perform other digital marketing, lead generation, and content-related tasks as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, Multimedia Arts, or a related field is an advantage.
• Experience in lead generation, digital marketing, social media management, or paid advertising is preferred.
• Hands-on experience with Meta Ads Manager and Meta Business Suite is an advantage.
• Experience in creating and managing Facebook and Instagram lead generation campaigns is highly preferred.
• Knowledge of Meta campaign objectives, audience targeting, retargeting, campaign optimization, and basic conversion tracking is an advantage.
• Ability to analyze campaign metrics such as CPL, CTR, engagement, conversion rate, and ROAS.
• Experience in creating ad copies, social media content, and basic digital marketing creatives.
• Familiarity with Canva, Google Workspace, Microsoft Office, and other digital marketing tools.
• Basic knowledge of SEO, content marketing, and other digital marketing principles.
• Strong written and verbal communication skills in English.
• Creative, analytical, and results-oriented with strong attention to detail.
• Good organizational and time-management skills with the ability to manage multiple campaigns and deadlines.
• Willingness to learn and adapt to new digital marketing platforms, tools, and trends.
• Fresh graduates with relevant internships, academic projects, portfolio work, or demonstrated experience in lead generation and Meta Ads may also be considered.