Lead Generation Specialist

Employment Type: Full-Time
Work Schedule: Monday to Saturday
Work Setup: Onsite during probationary period; may transition to hybrid upon regularization

About the Role

We are looking for a proactive and results-driven Lead Generation Specialist who can identify potential customers, initiate meaningful conversations, and build a strong pipeline of qualified business opportunities.

This role is ideal for someone who enjoys research, prospecting, connecting with people, and turning initial conversations into potential business opportunities. You will work closely with the Business Development and Marketing teams to identify target prospects, qualify leads, and schedule meetings that contribute to business growth.

Key Responsibilities

• Conduct targeted prospecting and market research to identify potential clients across different platforms and channels.
• Build and maintain organized lists of prospective customers based on defined target markets and qualification criteria.
• Initiate contact with prospects through personalized emails, phone calls, LinkedIn, and other appropriate outreach channels.
• Qualify prospective leads by understanding their business needs, level of interest, and readiness to engage.
• Schedule qualified meetings, presentations, and introductory discussions for the Business Development or Marketing team.
• Build professional relationships with prospects and provide relevant information about the company's services to generate interest.
• Accurately record lead information, interactions, follow-ups, and pipeline progress in the company's CRM or sales database.
• Consistently follow up with prospects and nurture leads that are not yet ready for immediate engagement.
• Track lead generation activities and key metrics, and provide regular updates on pipeline contribution and results.
• Continuously improve prospecting approaches, messaging, and outreach strategies to increase lead quality and conversion.
• Collaborate closely with Business Development and Marketing on target accounts, campaigns, and strategies.
• Participate in trade shows, exhibitions, conventions, seminars, networking activities, and other company events when required.

What We're Looking For

• Experience in lead generation, business development, sales prospecting, appointment setting, telemarketing, or a related role.
• Strong research and prospecting skills, with the ability to identify the right companies and decision-makers.
• Confident and professional communication skills, both written and verbal.
• Comfortable initiating conversations through email, phone, LinkedIn, and other prospecting channels.
• Ability to qualify leads effectively rather than simply generate large volumes of contacts.
• Organized and disciplined in managing follow-ups, lead records, and multiple prospects.
• Comfortable working with CRM systems, spreadsheets, LinkedIn, and digital prospecting tools.
• Goal-oriented and motivated by measurable results such as qualified leads, meetings booked, and pipeline generated.
• Resourceful, persistent, and comfortable working independently while collaborating closely with a team.

What Success Looks Like

Success in this role means consistently identifying relevant, qualified prospects, creating meaningful engagement, and converting outreach into quality meetings and business opportunities — not simply generating a high volume of names or contacts.

Why Join Us?

This is an opportunity to play a direct role in business growth while developing your expertise in prospecting, relationship building, business development, and B2B sales. You will work closely with the team, gain exposure to different industries and potential clients, and have the opportunity to contribute ideas that improve how we generate and convert new business opportunities.